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SKILL.md

Google Ads Deep Analysis

Process

Collect Google Ads account data (export, Change History, Search Terms Report)

Validate: confirm data covers ≥30 days and includes Search Terms Report before proceeding

Read ads/references/google-audit.md for full 80-check audit

Read ads/references/benchmarks.md for Google-specific benchmarks

Read ads/references/scoring-system.md for weighted scoring

Evaluate all applicable checks as PASS, WARNING, or FAIL

Validate: confirm all 80 checks evaluated before calculating score

Calculate Google Ads Health Score (0-100)

Generate findings report with action plan

What to Analyze