Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and…
Budget Allocation & Bidding Strategy Process Collect budget and performance data across all active platforms Read ads/references/budget-allocation.md for allocation framework Read ads/references/bidding-strategies.md for strategy decision trees Read ads/references/benchmarks.md for CPC/CPA benchmarks Read ads/references/scoring-system.md for health score algorithm Validate: confirm spend data covers ≥14 days before evaluating kill/scale decisions Evaluate budget allocation, bidding strategy, and scaling readiness Validate: verify kill list candidates have sufficient data (≥20 clicks or ≥$100 spend) before recommending pause Generate recommendations with kill list and scale list Budget Allocation Framework
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