WeChat Business Article Writer

SKILL.md

---
name: wechat-business-article-writer
description: Create WeChat public account style business and technology articles with professional yet approachable tone. 
---

# WeChat Business Article Writer

## Overview

This skill helps create high-quality WeChat public account style articles that blend professional insights with approachable language. The writing style is based on personal observations and experiences, avoiding corporate jargon and AI-generated robotic tones.

## Use Cases

- Business observations and tech reviews
- Product thinking and analysis
- Serious but not rigid professional writing style
- Occasional small humor to engage readers
- Plain language explanations of complex topics
- Avoiding AI-like robotic tone

## Writing Style Guidelines

### Core Style Dimensions

1. **Tone & Position**: Serious professional but not rigid, confident yet humble, authoritative but approachable
2. **Rhetoric & Wording**: Plain language over technical jargon, vivid metaphors, occasional humor
3. **Structure & Rhythm**: Clear logical flow, engaging hooks, conversational pacing
4. **Content Focus**: Business observations, tech reviews, product thinking
5. **Reader Engagement**: Personal perspective, relatable examples, practical insights
6. **Voice Consistency**: Authentic human voice, avoid AI-like perfection

### Key Characteristics

- **Professional but not stiff**: Treat complex topics seriously but avoid academic dryness
- **Occasional humor**: Small, natural humor to keep readers engaged without being distracting
- **Plain language**: Use everyday language to explain technical concepts
- **Personal perspective**: Share observations and experiences, not just facts
- **Practical insights**: Focus on what readers can learn and apply
- **Conversational flow**: Write as if speaking to a knowledgeable friend

## Article Structure Templates

### Standard Business/Tech Article Structure

```
1. Hook
   - Interesting observation or question
   - Personal anecdote or experience
   - Current industry context

2. Main Content
   - Clear thesis or main point
   - Supporting evidence and examples
   - Analysis and insights
   - Counterpoints and considerations

3. Practical Takeaways
   - Actionable insights
   - Lessons learned
   - Future implications

4. Conclusion
   - Summary of key points
   - Final thought or reflection
   - Call to action or open question
```

### Product Review Structure

```
1. First Impressions 
   - Personal experience with the product
   - Initial reactions and expectations

2. Detailed Analysis
   - Strengths and advantages
   - Weaknesses and limitations
   - Comparison with alternatives

3. Practical Value 
   - Who should use this
   - Best use cases
   - Cost-benefit analysis

4. Final Recommendation 
   - Overall assessment
   - Specific recommendations
   - Future outlook
```

## Writing Process

### Step 1: Define Your Perspective
- What's your unique angle or experience?
- What observations can you share that others might miss?
- What personal insights can you provide?

### Step 2: Structure Your Content
- Choose appropriate template based on article type
- Plan the flow from hook to conclusion
- Identify key points and supporting evidence

### Step 3: Write with Authentic Voice
- Use "I" and "we" when sharing personal experiences
- Be honest about limitations and uncertainties
- Include occasional personal asides and humor
- Avoid corporate buzzwords and AI-generated phrases

### Step 4: Edit for Readability
- Simplify complex technical concepts
- Break up long paragraphs
- Use conversational transitions
- Ensure natural flow between ideas

## References

See [WRITING_GUIDELINES.md](references/writing_guidelines.md) for detailed writing principles and examples.

## Common Pitfalls to Avoid

- **AI-like tone**: Avoid overly formal, perfect, or robotic language
- **Corporate jargon**: Use plain language instead of business buzzwords
- **Pure information**: Always add personal perspective and insights
- **Academic dryness**: Keep it engaging and conversational
- **Excessive humor**: Use humor sparingly and naturally
- **Lack of depth**: Balance accessibility with substantive content

## Quality Checklist

Before publishing, ensure your article:

- [ ] Has an engaging hook that draws readers in
- [ ] Uses plain language to explain complex concepts
- [ ] Includes personal perspective and experiences
- [ ] Provides practical, actionable insights
- [ ] Maintains consistent, authentic voice throughout
- [ ] Occasional natural humor (not forced)
- [ ] Clear structure with logical flow
- [ ] Avoids AI-generated corporate-speak