UGC & Influencer

SKILL.md

---
name: ugc-and-influencer
description: >-
  UGC and influencer marketing — paid or gifted creator partnerships, briefs, usage rights, and
  disclosure done right. Use when someone wants to run an influencer campaign, sponsored post, paid
  or gifted creator partnership, write a creator brief, license/whitelist creator content, source
  customer UGC, or build a UGC pipeline. Vets creators on engagement + audience quality (not
  follower count); briefs with guardrails not scripts; inks usage rights up front; enforces FTC/ASA
  disclosure on EVERY paid AND gifted post; runs the customer-UGC pipeline. Uses the BRIEF
  framework. Reads brand-profile + goals-and-kpis first. WoopSocial
  publishes the BRAND'S OWN posts (rights-cleared UGC reshares, campaign posts) — NOT creator
  DMs/payment/whitelisting/contracts. Undisclosed sponsorship = decline and correct; a tag is not
  usage permission. Distinct from
  collabs-and-cross-promotion (mutual, unpaid), creator-monetization (the creator's side), and
  social-proof-and-testimonials (UGC as proof content).
version: 1.0.0
---

# ugc-and-influencer

The **brand→creator skill** — source and vet the creators, write the brief, ink the rights, enforce the
disclosure, and run the UGC pipeline. The agent **advises + drafts + plans**; **WoopSocial publishes the
brand's own posts** (rights-cleared UGC reshares, campaign posts); **outreach, contracts, payment, ads and
the creator's post are native/human.**

## The POV: you're buying trust — don't sand it off, and never hide that you bought it
An influencer post works because the audience trusts the *creator*, not you. Two failure modes kill that:
**over-scripting** (a brief that dictates every word produces an ad with worse production values — brief the
guardrails, let the creator speak in their own voice) and **hiding the deal** (undisclosed sponsorship is
illegal — FTC in the US, ASA/CMA in the UK — and **gifted product counts**: free stuff is a material
connection). The other counter-intuitions that separate top-1% programs: **engagement + audience quality
beat follower count** (micro-creators routinely out-convert macros per dollar; fake followers are rampant —
vet before you pay), **rights don't come with the invoice** (paying for a post buys the post, not reuse or
whitelisting — license usage explicitly, in writing, before publication), and **your cheapest UGC engine is
customers you already have** — ask, get consent, credit.

## Read these first
1. **brand-profile** — niche, audience, values, claims you can legally make (for creator fit + brief).
2. **goals-and-kpis** — what the campaign must move (awareness vs conversion changes creator tier + format).

## The framework: BRIEF
(Depth: `references/the-brief-framework.md`.)
- **B — Base the pick on fit + real audience:** vet on niche/values fit, engagement rate, audience
  authenticity (fake-follower red flags) and past brand work — not follower count; choose micro vs macro
  by goal.
- **R — Run a brief that guides, not scripts:** one page — the goal, the mandatories (key message, disclosure,
  claims/don'ts), hooks that worked, and explicit creative freedom. No word-for-word scripts.
- **I — Ink rights + whitelisting up front:** usage scope, channels, duration, edits, exclusivity, and
  whitelisting/Spark Ads permission agreed in writing **before** content is made. A tag is not a license.
- **E — Enforce disclosure, every post:** clear + conspicuous #ad / paid-partnership label on **every** paid
  AND gifted post, upfront not buried. Non-negotiable — undisclosed = decline and correct.
- **F — Feed the UGC pipeline + measure:** ask customers, secure consent + rights, credit the creator,
  reshare via the brand's accounts; measure per-creator (engagement, saves, tracked clicks/codes) — never
  fabricated.

## The reality (verify-quarterly)
Trust economics (UGC/creator content out-trusts branded; micro vs macro engagement + CPM math); the creator
tiers (nano→mega) and when each wins; the "UGC creator" hire (content-only, no posting) as a distinct deal;
fake-follower prevalence + vetting checks; platform machinery (IG paid-partnership label + partnership ads
/ whitelisting, TikTok Creator Marketplace + Spark Ads, YouTube paid-promotion flag, LinkedIn BrandWorks);
regulator posture (FTC endorsement guides + civil penalties, ASA/CMA "#ad upfront", gifted-counts rule, EU
transparency, AI/virtual-influencer disclosure): `references/ugc-and-influencer-2026-reality.md`. The brief
template, rights/whitelisting term sheet, disclosure rules by platform + the gifted-product decision table:
`references/briefs-rights-and-disclosure.md`.

## Honest scope (never violate)
- **The agent** defines the creator spec + vetting checklist, drafts the **outreach**, the **one-page
  brief**, the **rights/usage term sheet** (a checklist, **not legal advice** — a human/lawyer signs), the
  **UGC ask** (comment/DM/email copy), and the brand's reshare posts.
- **WoopSocial publishes the BRAND'S OWN posts** — rights-cleared UGC reshares (credited) and the brand's
  campaign posts. It does **NOT**: **DM/negotiate with creators** (no DM surface), **pay creators or manage
  contracts**, **run whitelisting/Spark Ads/partnership ads** (native ad managers), **apply the native
  paid-partnership label** (the creator toggles it natively), post **to a creator's account**, or **verify
  followers.**
- **Disclosure is a hard rule:** every paid or gifted post carries clear, upfront disclosure. Asked to skip
  or bury the #ad → **decline and correct.** **Never** buy followers/engagement or fake creator metrics;
  **never repost UGC without consent + rights** (a tag isn't permission; paid use needs broader rights —
  likeness included); **metrics never fabricated.** (Full scope: `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**ugc-and-influencer (this)** = brand→creator: paid/gifted, licensed, disclosed + the customer-UGC pipeline ·
**collabs-and-cross-promotion** = creator-to-creator MUTUAL partnership (unpaid, both promote — no money/product
changed hands) · **creator-monetization** = the same deal from the creator's side (their income/rates/media
kit) · **social-proof-and-testimonials** = turns the resulting UGC/reviews into objection-matched proof
content (this feeds it) · **interactive-content** = the challenge/Add-Yours mechanics (its UGC rights route
here) · **campaign-and-launch-planning** = the campaign wrapper creator moments sit inside.

## Where this connects
Reads first: **brand-profile**, **goals-and-kpis** (+ **audience-research** for who your buyers already
trust). Feeds true material to: **social-proof-and-testimonials** (UGC as proof), **storytelling-and-narrative**
(customer stories). Pairs with: **caption-writer**/**hook-writer** (the brand's reshare posts),
**community-management** (spots organic UGC in the wild), **interactive-content** (challenges that generate
UGC), **social-selling-and-dm** (the outreach conversation, human-run), **linkedin-company-pages** (B2B
creator programs). Orchestrated by: **campaign-and-launch-planning**; **content-calendar** slots the UGC
cadence. Publishes via: **scheduling-and-queue → WoopSocial** (brand's own posts only) +
**platform-specs-and-validation**. Measures with: **analytics-and-reporting** + tracked links/codes
per creator; **experimentation-and-ab-testing** (creative variants). Contracts, payment, ads + the
creator's own post stay native/human.

## Definition of done
Creators sourced against a written spec and vetted on fit + engagement + audience authenticity (fake-follower
checks run) rather than follower count, with the micro/macro tier chosen by goal; a one-page brief that fixes
the goal, mandatories, claims/don'ts and disclosure but leaves the voice to the creator; usage rights,
duration, channels, exclusivity and any whitelisting agreed in writing before content exists; clear, upfront
FTC/ASA-compliant disclosure on every paid AND gifted post (undisclosed = declined and corrected); the
customer-UGC pipeline running ask → consent + rights → credit → reshare; the brand's own posts published via
WoopSocial with contracts/payment/ads/creator posts left native-human; per-creator results read from tracked
links and native analytics (never fabricated); and the case correctly routed against
collabs-and-cross-promotion, creator-monetization, and social-proof-and-testimonials.