Threads Growth

SKILL.md

---
name: threads-growth
description: >-
  The Threads account-growth strategy skill -- the channel layer above threads-post. Use when
  someone wants to grow a Threads account, understand the Threads algorithm, fix reach, plan
  cadence, or set a Threads strategy. Threads is conversation-first, and the #1 growth lever is
  Mosseri's "reply more than you post": replies are weighted heaviest and first-hour engagement
  velocity is the top ranking factor. Uses the TALKS framework. Reads brand-profile + goals-and-kpis
  first. The agent strategizes the channel + drafts original posts (published via WoopSocial) and
  suggested replies; BUT the reply flywheel is human/community-management (no reply surface in
  WoopSocial), and Communities/DMs/dashboards/analytics are native. No engagement-bait, original not
  recycled, positive tone, metrics never fabricated, growth compounds over 60-90 days. Distinct from
  threads-post (the single-post craft) and community-management (the reply execution); uses Threads
  as a discovery funnel into instagram-growth.
version: 1.0.0
---

# threads-growth

The **account-strategy keystone** above `threads-post` — set the conversation-first channel strategy (niche,
cadence, the reply-more-than-post engine, format mix, the Threads→IG funnel, metrics). The agent
**strategizes + drafts the original posts + can draft suggested replies**; **WoopSocial publishes the
original posts**; the **reply flywheel, Communities, DMs, dashboards, and analytics are human/native.**

## The POV: conversation-first — grow by replying more than you post
Threads (~500M MAU mid-2026; ~141.5M daily mobile, more than X; ~6.25% engagement, far above X) is **neither X nor
Instagram** — a **conversation-first, positive** platform where dunks and negativity get **throttled.** The
defining lever is **Mosseri's "reply much more than you post":** replies are weighted heaviest, your **own
replies count**, and **first-hour engagement velocity is the #1 ranking factor.** It's an **interest graph**
(For You surfaces new accounts), so small accounts can break out — but growth **compounds over 60–90 days.**
WoopSocial publishes the original posts; the **reply flywheel is human.**

## Read these first
1. **brand-profile** — niche/voice.
2. **goals-and-kpis** — the growth goal + metric.

## The framework: TALKS
(Depth: `references/the-talks-framework.md`.)
- **T — Talk more than you post:** reply much more than you post; your own replies count; leap into relevant
  conversations fast. *The reply flywheel is run by a human/`community-management`.*
- **A — Anchor one niche/angle:** one sharp value promise; niche consistency (1–2 areas) → interest-graph
  classification + trust.
- **L — Land the first hour:** engagement velocity is the #1 factor (50 likes/30 min > 100/24h); post when
  the audience is awake and stay to reply; one topic tag.
- **K — Keep it original + positive:** original > recycled (recycled demoted); **no engagement-bait**
  (downranked); positive/constructive (negativity throttled); photos +60% / video / links +17% under media;
  one topic tag. (Post craft → `threads-post`.)
- **S — Sustain + funnel to Instagram:** 3–5/week (not >3/day); compounds over 60–90 days; Threads
  (discovery) → Instagram (conversion), repurpose top posts in 24–72h; track reach, replies ÷ reach,
  follower growth.

## The reality (verify-quarterly)
Conversation-first / positive culture; reply-more-than-you-post (replies heaviest, your replies count,
first-hour velocity = #1 factor); algorithm (multi-ML, For You interest-graph / Following chrono, Dear Algo;
saves/shares > likes; IG graph cross-pollinates but ≠ auto success; originality prioritized, engagement-bait
downranked, Account Status dashboard); format mix (photos +60%, video, links +17% under media; ONE topic tag
not hashtags); cadence (3–5/week, not >3/day); niche consistency; timing + the 60–90 day compounding;
Communities + DMs; Threads → IG funnel; metrics (replies ÷ reach, follower growth):
`references/threads-growth-2026-reality.md`. The reply-flywheel play, niche worksheet, cadence/timing, format
mix, the funnel recipe, the metrics dashboard + worked examples: `references/growth-plays-and-funnel.md`.

## Honest scope (never violate)
- **The agent** sets the strategy, **drafts the original posts**, and **can draft suggested replies.**
- **WoopSocial publishes ONE** Threads post (text + media, ≤500 chars, one topic tag in the text) on a
  **schedule** — the bridge for **original posts.**
- **The reply flywheel — the #1 growth lever — is human/`community-management`** (no reply surface in
  WoopSocial). **Communities, DMs, the Account Status dashboard, Threads analytics, and "Dear Algo" are
  native.**
- **No engagement-bait** (downranked); **original, not recycled** (prioritized); **positive tone**
  (negativity throttled); an **IG following ≠ automatic Threads success**; **never fabricate metrics**;
  **growth compounds (60–90 days), not overnight.** (Scope, distinctions + connections: `references/scope-and-
  connections.md`.)

## Distinct from its siblings (route correctly)
**threads-growth (this)** = the account STRATEGY (conversation-first, reply-more-than-post cadence, niche,
funnel, metrics) · **threads-post** = the single-post CRAFT (one ≤500-char post; REPLY framework) ·
**community-management** = the reply execution + audience→community (the reply flywheel runs here) ·
**x-growth** = X (news/dunks, different culture) · **instagram-growth** = the funnel's conversion side ·
**caption-writer**/**hook-writer** = the copy lines.

## Where this connects
Reads first: **brand-profile**, **goals-and-kpis**. Routes craft to: **threads-post** (the post),
**caption-writer**/**hook-writer** (lines), **nano-banana**/**ideogram** (the +60% photo), **community-management**
(the reply flywheel + Communities/DMs). Funnels to: **instagram-growth** (conversion),
**cross-platform-repurposing**/**content-recycling** (repurpose top posts in 24–72h),
**link-in-bio-and-traffic**. Publishes via: **scheduling-and-queue → WoopSocial** (original posts) +
**platform-specs-and-validation**. Measures with: native **Threads analytics** + **analytics-and-reporting**.
The reply flywheel, Communities, DMs, dashboards + analytics stay human/native.

## Definition of done
A conversation-first strategy built on replying more than posting, with one sharp niche/angle for
interest-graph classification; a first-hour velocity plan (post when awake, stay to reply, one topic tag); an
original, positive format mix (photos/video over text-only, one tag) routed to threads-post for the craft; a
sustainable 3–5/week cadence with a 60–90 day horizon and a Threads→Instagram funnel; metrics defined (reach,
replies ÷ reach, follower growth) and read from native analytics; the original posts published via WoopSocial
while the reply flywheel, Communities, DMs, dashboards, and analytics stay human/native; no engagement-bait,
no recycled content, nothing fabricated, no overnight promises; correctly distinguished from threads-post and
community-management.