Product Hunt Playbook

SKILL.md

---
name: product-hunt-playbook
version: 1.6.0
description: |
  It's 11pm before your launch. Your PH page is ready but you have no idea what actually moves the ranking algorithm. Upvotes? Comments? Time-of-day? This is the hour-by-hour operations manual from someone who's coached 30+ #1 finishes.

  What's inside:
  • Ranking algorithm deep-dive (it's not just upvotes — weighted factors decoded)
  • Launch day minute-by-minute checklist (PST timing, first 3 hours are critical)
  • Voter mobilization strategies (ethical, anti-spam-safe approaches)
  • Asset preparation templates (gallery, tagline ≤60 chars, maker comments)
  • Post-launch 72h momentum plan (convert PH traffic → retained users)

  Built from: 30+ PH #1 daily wins, 10+ weekly top 3, 2 monthly top 5. 3,000-5,000+ upvotes per launch.

  Triggers: "Product Hunt" | "PH launch" | "Product Hunt #1" | "PH ranking" | "Product Hunt strategy" | "PH upvotes" | "launch day" | "PH打榜" | "Product Hunt攻略" | "PH ranking algorithm"
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/product-hunt-playbook
tags:
  - product-hunt
  - launch
  - ph-strategy
  - daily-1
  - hunter
  - upvotes
  - product-launch
  - startup-launch
  - makers
  - go-to-market
  - claude-code
  - ai-agent-skill
  - agent-skill
  - latest
---

## ⚠️ 2C 产品慎用 Product Hunt

本 skill 默认 dev / maker / B2B 受众。**2C 消费品 / 教育 / 应用 / 游戏**：Product Hunt 受众是 maker/科技人，与普通消费者错配、ROI 极低——最多发一次拿个 badge。请把精力换到 **垂类社区（Reddit / 小红书 / 知乎 / Naver 카페）+ 短视频（TikTok / 抖音 / YouTube）+ 垂直 KOL**，并用"免费产品当钩子"做转化。完整 2C 渠道数据库（各国 MAU + 公开来源）+ 三路 Launch 分叉见 → `gingiris-seo-geo/references/2c-adaptation.md`（及 `gingiris-launch`）。

---

## 📦 Install

```bash
clawhub install product-hunt-playbook
```

**What you get after installing:**
- 24-hour battle plan with hour-by-hour tactics for launch day
- Ranking algorithm deep-dive — weighted factors decoded (it's not just upvotes)
- Post-launch 72h momentum plan to convert PH traffic into retained users

---

# Product Hunt Launch Playbook

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

> **30x Daily #1 | 3x Weekly #1 | 1x Monthly #1**

## What You Get

- 📅 **24-hour battle plan** — hour-by-hour tactics for launch day
- 🎯 **Ranking algorithm insights** — how PH ranking actually works
- 👥 **Community mobilization** — activate your network without violating rules
- 💬 **Maker comments strategy** — engaging with voters effectively
- 📊 **Post-launch momentum** — converting PH traffic to users

## 📚 Free Resources

**GitHub Playbook (Free):**
```bash
clawhub install gingiris-launch
```
Or read: [Gingiris Launch Playbook](https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-launch)

## 💎 Premium Deep-Dive

**[Product Hunt Launch Action Guide](https://gingiris.gumroad.com/l/zxamur)** — ¥99
- Complete hour-by-hour timeline
- Hunter selection framework
- Community mobilization templates
- Post-launch conversion playbook

**[Complete Launch Bundle](https://gingiris.gumroad.com/l/gingiris-complete-global-launch-bundle)** — All 4 playbooks

## 🎯 1-on-1 Launch Coaching

**Work directly with Iris (30x PH #1 Winner, AFFiNE Co-founder):**

| Service | Price | Best For |
|---------|-------|----------|
| 30 min session | ¥800 | Quick launch review |
| 60 min session | ¥1500 | Full strategy session |
| Monthly retainer | ¥7000/mo | Ongoing launch support |

👉 **Book now: [gingiris.tools/services](https://gingiris.tools)**

## Launch-Day Ops Addendum (2026 field data)

### Hour-by-hour vote hygiene

1. Watch your inflow **rate**, not just the total. Healthy pattern: a steady ~50 votes/hour. Danger pattern: bursts past 100/hour overall, or any one channel dumping 30+/hour.
2. Expect the platform to prune votes about every two hours — if your count suddenly dips, that's the sweep, not a bug. Don't panic-blast your mailing list to compensate; that creates exactly the spike that gets pruned.
3. Brief supporters *before* launch day: vote from their own device on mobile data, comment in their own words. A wall of same-minute votes from one network erases itself.

### Decide which badge you're buying before you spend

Daily, weekly and monthly are not the same prize: weekly exposure ≈ 7x daily, monthly ≈ 30x. Aiming monthly → launch the second or third Tuesday of the month. Only need the daily badge → Friday–Sunday competition is thinner.

### Budget reality check

- ~$5K is the floor at which ~1,800 votes/24h becomes reachable — but volume without pacing is a trap: one campaign hit daily #1 at that level and had the badge revoked in a retroactive vote sweep.
- Below that, redirect the money: ~10 Twitter KOC collabs beat a PH campaign on signups — PH exposure→upvote runs about 1%, while Reddit open-source promo converts exposure→stars at 5–8%.
- One anonymized field case (an AI Agent product, 2025-12): a 500K-visit launch day engineered across Twitter/Reddit/YouTube/groups produced ~800 signups at $6.25 CAC. Traffic ≠ conversion — plan the funnel, not just the spike.

### Split launch day and leaderboard day

Route half your amplifiers to the website on announcement day, the other half to PH on badge day. Cramming both goals into 24 hours makes each dilute the other.

## Related Skills

- [gingiris-launch](https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-launch) — Full GTM playbook
- [gingiris-opensource](https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-opensource) — OSS marketing
- [gingiris-b2b-growth](https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/gingiris-b2b-growth) — B2B SaaS growth

---

*Author: Iris (生姜iris) | [gingiris.tools](https://gingiris.tools)*

---

## 🔗 About the Author

**Iris Wei** — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

- 🐦 Twitter: [@WeiYipei](https://twitter.com/WeiYipei) — Daily growth tactics
- 💬 Consulting: [@Iris_carrot on Telegram](https://t.me/Iris_carrot)
- 🛒 Premium (templates + case studies): [Get on Gumroad](https://gingiris.gumroad.com/l/zxamur)
- 📦 Full Bundle ($249): [All 5 Playbooks](https://gingiris.gumroad.com/l/gingiris-complete-global-launch-bundle)
- 📚 40+ Free Playbooks: [gingiris.tools/skills](https://gingiris.tools/skills/)