Newsletter Growth Ops

SKILL.md

---
name: newsletter-growth-ops
description: Use when the user asks to grow newsletter subscribers, evaluate acquisition channels, convert social followers to email, re-engage inactive readers, analyze signup sources, design welcome surveys, or plan growth experiments. For audience proof use newsletter-audience-intelligence; for sponsor pipelines use newsletter-sponsor-ops; for monetization model selection use newsletter-monetization-strategy; for ROI, costs, or upgrade decisions use newsletter-roi-dashboard.
---

# Newsletter Growth Ops

Plan practical subscriber and revenue growth experiments.

## Core Rule

Use connected analytics, subscriber data, source attribution, issue history, and survey notes when available. Do not invent metrics.

## Inputs

- Growth goal: subscribers, revenue, paid members, sponsors, events, or content quality
- Current audience metrics and source attribution, if available
- Existing channels: search, Instagram, LinkedIn, X, referrals, paid ads, events, partnerships, or surveys
- Monetization model: sponsors, membership, paid subscriptions, events, directory, or deals
- Constraints: budget, time, audience trust, excluded channels

## Workflow

1. Identify the growth constraint: acquisition, activation, retention, monetization, or conversion.
2. Review what has already been tried and what it cost.
3. Choose 1-3 small experiments with clear success metrics.
4. Add tracking requirements: signup source, survey question, tag, segment, CTA, or sponsor attribution.
5. Save or hand off analytics notes and experiment setup for the connected workspace.

## Routing

- Audience quality, segments, media-kit proof, survey/reply/click insights, or sponsor proof: `newsletter-audience-intelligence`
- General sponsor prospecting, sponsor packages, rate cards, media-kit bullets, outreach, IOs, asset collection, or payment follow-up: `newsletter-sponsor-ops`
- Monetization model selection across sponsors, paid subscriptions, affiliates, products, services, events, directories, or lead gen: `newsletter-monetization-strategy`
- Platform cost, ad profitability, tool upgrades, CAC/LTV, downstream business attribution, or keep/pause/sell decisions: `newsletter-roi-dashboard`
- Local sponsor lead generation where geography is the main constraint: `local-sponsor-sales`
- Post-campaign sponsor reporting or renewal emails: `newsletter-sponsor-recap`

## Output Format

Include:

- Growth diagnosis
- Experiment table
- Tracking or survey changes
- Connected-workspace handoff notes
- Stop/continue criteria

Experiment table columns:

| Experiment | Goal | Audience | Channel | Metric | Cost or effort | Decision rule |
| --- | --- | --- | --- | --- | --- | --- |

## Guardrails

- Do not recommend scaling paid acquisition without a retention or monetization check.
- Separate subscriber growth from revenue growth.
- Protect reader trust when recommending sponsorship, membership, or paywall experiments.