Generate SEO-optimized, conversion-focused product descriptions for your Mobazha store. Use when creating new listings, improving existing copy, or bulk-gene...
--- name: product-description description: Generate SEO-optimized, conversion-focused product descriptions for your Mobazha store. Use when creating new listings, improving existing copy, or bulk-generating descriptions for imported products. --- # Product Description Generator Generate high-converting product descriptions tailored for your Mobazha store. Works with the MCP `listings_create` and `listings_update` tools to publish directly. ## When to Use - Writing description for a new listing - Improving copy on existing products - Generating descriptions after bulk import (see `product-import` skill) - Translating descriptions for international buyers ## Description Structure Follow this proven structure for Mobazha listings: 1. **Hook** — Attention-grabbing opening line 2. **Problem/Need** — What pain point does this solve? 3. **Solution** — How the product helps 4. **Features to Benefits** — What it does → why it matters 5. **Use Cases** — When and how to use it 6. **Specifications** — Technical details, materials, dimensions 7. **Trust Signals** — Warranty, guarantees, escrow protection 8. **CTA** — Clear next step for the buyer ## Mobazha Field Mapping | Field | Guidelines | Max Length | |-------|-----------|-----------| | `title` | Primary keyword first, specific and descriptive | ~140 chars | | `shortDescription` | One-sentence hook — appears in search results and cards | ~160 chars | | `description` | Full product story with HTML formatting | No hard limit | | `tags` | Relevant search terms for marketplace discovery | 10-15 tags | ## Quick Start ### Generate for a New Product Tell your AI agent: > "Write a product description for [product name]. Key features: [list]. Target audience: [who]. Tone: [professional/conversational/playful/luxury]." The agent will produce: - Title with primary keyword - Short description (tagline) - Full description (HTML) - Suggested tags ### Improve an Existing Listing > "Get my listing [slug] and improve the description. Focus on benefits over features." The agent calls `listings_get` → rewrites → `listings_update`. ### Bulk Generate After Import > "List my products and generate better descriptions for any that have short or generic descriptions." ## Writing Principles ### Benefits Over Features | Feature (weak) | Benefit (strong) | |----------------|-----------------| | "100% organic cotton" | "Breathes naturally — stays comfortable all day in any climate" | | "256GB storage" | "Store your entire music library, photo collection, and apps without ever worrying about space" | | "Handmade ceramic" | "Each piece is one-of-a-kind, crafted by artisans with decades of experience" | ### Tone Guidelines | Tone | Best For | Example | |------|----------|---------| | **Professional** | Tech, B2B, high-ticket | "Engineered for performance. Backed by rigorous testing." | | **Conversational** | Consumer, lifestyle | "You're going to love how this fits into your daily routine." | | **Playful** | Trendy, youth-oriented | "Ready to level up your style game? Let's go." | | **Luxury** | Premium, designer, artisan | "Experience unparalleled craftsmanship. A statement piece." | ### Mobazha-Specific Trust Elements Mobazha stores have unique trust advantages. Weave these into descriptions where relevant: - **Escrow protection** — "Your payment is held in escrow until you confirm delivery" - **Decentralized** — "Buy directly from the creator — no middlemen, no commissions" - **Crypto + fiat** — "Pay with crypto or credit card — your choice" - **Privacy** — "No tracking, no data harvesting — just a fair transaction" - **Peer reviews** — "Verified on-chain ratings from real buyers" ### SEO for Mobazha Search - Place the primary keyword in the first 5 words of the title - Include it naturally in the first sentence of `description` - Use long-tail variations in `tags` - Fill `shortDescription` — it's shown in search result cards ## Product Type Templates ### Physical Goods ``` Title: [Primary keyword] — [Key benefit or differentiator] Short: [One-sentence value proposition] Description: - Hook (why this product matters) - Material/build quality - Key features → benefits (3-5) - Size/dimensions/weight - Care instructions - Shipping note Tags: [material], [category], [use-case], [style], [audience] ``` ### Digital Goods ``` Title: [What it is] — [Instant delivery callout] Short: [What you get + format] Description: - What's included (file list, formats) - Who it's for - How to use it - Sample/preview mention - Instant delivery via Mobazha Tags: [format], [category], [skill-level], [tool-compatibility] ``` ### Services ``` Title: [Service name] — [Outcome promised] Short: [What you deliver + timeframe] Description: - What the service includes - Process/timeline (3-4 steps) - What the buyer needs to provide - Deliverables and format - Revision policy Tags: [service-type], [industry], [turnaround], [expertise] ``` ## Avoid These Mistakes - **All caps titles** — Looks spammy; use title case instead - **Keyword stuffing** — Write for humans first, search second - **Vague claims** — "Best quality" means nothing; be specific - **Missing specs** — Buyers need dimensions, materials, compatibility - **No CTA** — Always end with a clear next step - **Fabricated reviews** — Never invent testimonials or statistics - **Ignoring mobile** — Most Mobazha browsing happens on mobile; keep paragraphs short ## Integration with Other Skills | After | Use This Skill To | |-------|-------------------| | `product-import` | Generate better descriptions for imported products | | `store-onboarding` | Write your store's About section and first listing | | `store-management` | Update listings via MCP with improved copy | ## Example Prompt > "I'm selling handmade leather wallets. They're made from full-grain vegetable-tanned leather, hand-stitched with waxed thread, slim bifold design, fits 6 cards + cash. Target: men 25-45 who appreciate craftsmanship. Tone: luxury. Generate a complete Mobazha listing." The agent should produce a title, short description, full HTML description, and tags — ready to publish via `listings_create`.
don't have the plugin yet? install it then click "run inline in claude" again.