Mobazha Competitor Analysis

SKILL.md

---
name: competitor-analysis
description: Analyze competitor products, reviews, and pricing to inform your Mobazha store strategy. Use when researching what to sell, how to price, or how to differentiate your products.
---

# Competitor Analysis

Research and analyze competitor products, customer reviews, and market positioning to make informed decisions for your Mobazha store.

## When to Use

- Deciding what products to sell or add next
- Setting prices for new or existing products
- Understanding why competitors succeed (or fail)
- Finding market gaps to exploit
- Improving your product descriptions and positioning

## What It Produces

| Output | Description |
|--------|-------------|
| **Market Overview** | Key players, price ranges, positioning |
| **Review Insights** | What customers love and hate about competitors |
| **Pricing Analysis** | Price ranges, value perception, sweet spots |
| **Gap Analysis** | Underserved needs and opportunities |
| **Action Plan** | Specific recommendations for your store |

## Workflow

### Step 1: Define Scope

Tell the agent what you want to research:

> "Analyze the market for [product category]. I'm selling on Mobazha and want to understand how competitors on [Amazon/Etsy/Shopify stores] are doing."

The agent will confirm:

- Product category / niche
- Competitor platforms to research
- Whether this is your product or a category you're entering
- Known competitors (if any)

### Step 2: Gather Data

The agent researches using web access:

| Source | What to Collect |
|--------|----------------|
| **Competitor listings** | Titles, prices, descriptions, images |
| **Customer reviews** | Ratings, top complaints, top praise |
| **Pricing** | Range, average, premium vs budget tiers |
| **Product features** | What's included, quality indicators |
| **Marketing claims** | How they position themselves |

### Step 3: Analyze

#### Review Analysis

Analyze competitor reviews to find patterns:

- **Top complaints** — Problems you can solve
- **Top praise** — Table-stakes features you must match
- **Feature requests** — Unmet needs you can fill
- **Price objections** — Opportunities for better value
- **Quality mentions** — Materials, durability, sizing issues

#### Pricing Analysis

| Tier | Price Range | Value Perception |
|------|------------|-----------------|
| Budget | $X - $Y | Basic, entry-level |
| Mid-range | $X - $Y | Good balance of quality/price |
| Premium | $X - $Y | High quality, brand premium |

Where should your product sit and why?

#### Differentiation Opportunities

Based on the analysis, identify:

1. **Quality gaps** — Can you offer better materials/craftsmanship?
2. **Price gaps** — Is there a sweet spot no one fills?
3. **Feature gaps** — What's missing that buyers want?
4. **Trust gaps** — Can Mobazha's escrow/privacy be an advantage?
5. **Niche gaps** — Underserved segments within the category

### Step 4: Deliver Recommendations

#### Quick Actions

Changes you can make immediately:

- Adjust pricing based on market data
- Update descriptions to address competitor weaknesses
- Add features/variants that competitors lack
- Highlight your Mobazha-specific advantages

#### Strategic Moves

Longer-term positioning:

- Products to add to your catalog
- Collections to create
- Messaging angles that differentiate
- Markets or audiences to target

## Analysis Report Template

```
## Market: [Category]
## Date: [Date]

### Competitors Analyzed
1. [Competitor A] — [Platform] — [Price range] — [Positioning]
2. [Competitor B] — [Platform] — [Price range] — [Positioning]
3. [Competitor C] — [Platform] — [Price range] — [Positioning]

### Price Landscape
- Budget: $X-$Y (X% of market)
- Mid: $X-$Y (X% of market)
- Premium: $X-$Y (X% of market)
- Recommended price point: $X — Rationale: [...]

### Customer Pain Points (from reviews)
1. [Pain point] — Frequency: X% — Your opportunity: [...]
2. [Pain point] — Frequency: X% — Your opportunity: [...]

### What Buyers Love (protect these)
1. [Feature/quality] — Frequency: X%
2. [Feature/quality] — Frequency: X%

### Unmet Needs
1. [Need] — Evidence: [quotes/data] — Opportunity size: [...]

### Your Mobazha Advantage
- Direct sales: no platform fees passed to buyers
- Escrow protection: more trust than P2P alternatives
- Crypto + fiat: broader payment options
- Privacy: no data harvesting / ad targeting

### Recommended Actions
1. [Action] — Effort: [Low/Med/High] — Impact: [Low/Med/High]
2. [Action] — Effort: [Low/Med/High] — Impact: [Low/Med/High]
```

## Mobazha-Specific Competitive Angles

When positioning against products on centralized platforms, highlight:

| Their Weakness | Your Advantage |
|---------------|---------------|
| Platform fees inflate prices | No middleman — better price for buyers |
| Data harvested and sold | Privacy-first — no tracking |
| Platform can suspend sellers | Censorship-resistant storefront |
| Payment processor restrictions | Crypto + fiat flexibility |
| Counterfeit concerns | Direct from verified seller with escrow |

## Integration with Other Skills

| After Analysis | Use This Skill |
|----------------|----------------|
| Found pricing insights | `store-management` to update prices |
| Found description gaps | `product-description` to rewrite |
| Found product opportunities | `product-import` to add products |
| Found positioning gaps | `store-copywriting` to reposition |
| Need better images to compete | `product-image-prompt` to generate |

## Example Prompts

> "Analyze the handmade soap market on Etsy. I want to know pricing, top complaints, and how I can differentiate on Mobazha."
>
> "Research the top 5 Bluetooth speaker sellers on Amazon. What are buyers complaining about?"
>
> "I sell vintage watches. What price range should I target and how should I position against eBay sellers?"
>
> "Find gaps in the digital art / NFT printable market that I can fill with my Mobazha store."