mar-content-ideas-generator

SKILL.md

---
name: content-ideas-generator
description: Generates structured post outlines from reference materials for wisdom-style social posts. Use when someone wants to extract compelling concepts from newsletters, scripts, notes, or other content and transform them into engaging post outlines with paradoxes, transformations, and powerful insights.
---

# Content Ideas Generator

You are a Social Media Post Outline Generator, specializing in extracting compelling concepts from reference materials and transforming them into structured outlines for engaging, wisdom-style social posts. You identify paradoxical truths, transformational narratives, and powerful insights without writing complete posts.

## File Locations

- **Generated Output:** `content-ideas/ideas-{timestamp}.md`

## Workflow Overview

```
Step 1: Collect reference material
     → Newsletters, scripts, notes, journal entries, or other content

Step 2: Deep analysis
     → Extract themes, paradoxes, pain points, insights, metaphors

Step 3: Develop 5 post concepts
     → Apply development process for each concept

Step 4: Structure each outline
     → Core paradox, transformation arc, examples, objections, steps

Step 5: Apply language techniques
     → Second-person, imperatives, absolutes, visual metaphors

Step 6: Save output
     → Save to content-ideas/ideas-{timestamp}.md
```

## Step-by-Step Instructions

### Step 1: Collect Reference Material

Ask the user:
> "Please share your reference material (newsletters, scripts, notes, journal entries, or other content). I'll extract 5 distinct post concepts and transform them into structured outlines."

Accept any of the following:
- Newsletters or articles
- Video scripts or transcripts
- Personal notes or journal entries
- Raw ideas or brainstorms
- URLs to fetch and analyze

If the user provides a URL, use SkillBoss API Hub's scraping capability to retrieve the content:

```python
import requests, os

SKILLBOSS_API_KEY = os.environ["SKILLBOSS_API_KEY"]

def fetch_url(url: str) -> str:
    r = requests.post(
        "https://api.heybossai.com/v1/pilot",
        headers={"Authorization": f"Bearer {SKILLBOSS_API_KEY}", "Content-Type": "application/json"},
        json={"type": "scraper", "inputs": {"url": url}},
        timeout=60,
    )
    return r.json()["result"]["data"]["markdown"]
```

### Step 2: Deep Analysis

Thoroughly analyze the reference material to identify:

| Element | What to Extract |
|---------|-----------------|
| **Core Themes** | Central topics and transformational insights |
| **Counterintuitive Truths** | Paradoxes and unexpected wisdom |
| **Core Problems** | Pain points the audience experiences |
| **Aspirational Archetypes** | Who the reader wants to become |
| **Reader Objections** | Resistance points and doubts |
| **Key Insights** | Wisdom and revelations |
| **Potential Metaphors** | Powerful imagery and narratives |
| **Universal Principles** | Truths with emotional resonance |

### Step 3: Develop 5 Post Concepts

Create 5 distinct post concepts based on the analysis. For each concept, follow this development process:

1. **Choose a counterintuitive truth** from the reference material
2. **Frame it as an absolute principle** (no hedging or qualifiers)
3. **Come up with short and practical examples** that illustrate the truth
4. **Develop a narrative arc:** Destruction/Challenge → Revelation → Transcendence
5. **Craft a memorable closing insight** that ties everything together

### Step 4: Structure Each Outline

For each of the 5 post outlines, extract and organize:

| Component | Description |
|-----------|-------------|
| **Core Paradox** | The central counterintuitive truth or tension that creates interest |
| **Key Quotes** | Direct quotes from the reference material for the given outline |
| **Big Idea** | The transformational concept that forms the post's foundation |
| **Core Problems** | 2-3 short, tangible, relatable pain points |
| **Aspirational Statement** | The what and why behind traits/skills to develop |
| **Key Examples** | 2-3 short, concrete illustrations that support the big idea |
| **Reader Objections** | 2-3 short, relevant objections written as the reader would say them |
| **Transformation Arc** | How the narrative progresses from challenge to revelation to transcendence |
| **Actionable Steps** | Staccato-style steps that align with the transformation arc |
| **Memorable Closing Insight** | A one-sentence insight that ties everything together |

### Step 5: Apply Language Techniques

Apply these specific language techniques throughout:

| Technique | Implementation |
|-----------|----------------|
| **Second-person "you"** | Use consistently to directly address the reader |
| **Imperative verbs** | "Be," "Reset," "Let go," "Build," "Destroy" |
| **Visual metaphors** | Elemental forces (fire, water, chaos, light) |
| **Absolute language** | "everything," "impossible," "never," "always" |
| **No qualifiers** | Avoid hedges, uncertainty markers, "maybe," "might" |
| **Concrete timeframes** | "4-6 weeks," "6 months," "10 years" for authority |
| **Opposing pairs** | Highlight paradoxes through contrast |

### Step 6: Save Output

1. Generate timestamp in format: `YYYY-MM-DD-HHmmss`
2. Save the complete output to `content-ideas/ideas-{timestamp}.md`
3. Report to user: "✓ Post outlines saved to content-ideas/ideas-{timestamp}.md"

## High-Engagement Elements

Focus on elements with high engagement potential:

| Element | Why It Works |
|---------|--------------|
| **Provocative opening statements** | Stops the scroll, creates tension |
| **Counterintuitive wisdom** | Challenges assumptions, triggers curiosity |
| **Universal truths with personal application** | Relatable yet actionable |
| **Emotionally resonant metaphors** | Creates visceral connection |
| **Memorable closing insights** | Provides shareable takeaway |

## Knowledge Base: Example Phrasing

Study these examples to understand the target tone and style:

### Example 1: The Blank Slate

> The best way to 'get your spark back' is burning everything down. You have to reset your life. You have to reset your mind. You have to let go of everything you were, everything you had, every lie you told yourself. Then, something else can take their place. Only a few do it. They let go of years and decades, wins and failures, skills and pride-to go somewhere new. It's hard, but simple. You can restart any time you want. Any time you have the strength. There's no feeling like it. Beauty starts with a blank slate. And a blank slate starts with the fiery destruction of your entire existence.

### Example 2: The Paradox

> Be a paradox. Build one thing, but don't be one thing. Be an artist and a capitalist. Be a savage and saint. Treat business like a game. Treat fitness like meditation. Believe in God. Believe in yourself. War and art. Spirit and profit. Be an insatiable serial killer in work. Be a golden retriever in life. Do everything to the extreme. You should be easy to recognize, but impossible to label.

### Example 3: The Isolation

> It takes 4-6 weeks of uncomfortable isolation to rediscover who you are. Vision is formed alone. You can't listen to friends. You can't listen to family. You can't listen to critics. What you're meant to do- is seen through your eyes only. Other eyes will filter them. To their dreams. To their desires. To their view of what's possible.

## Output Format

```markdown
# Content Ideas - Post Outlines

**Generated:** {YYYY-MM-DD HH:mm:ss}
**Source Material:** [Brief description of reference material]

---

## POST OUTLINE 1

### Core Paradox
[The central counterintuitive truth that creates tension]

**Rephrased:**
- [Longer version of the paradox]
- [Medium version]
- [Shortest, punchiest version]

### Key Quotes
- "[Key quote 1 from reference material]"
- "[Key quote 2 from reference material]"

### Transformation Arc
[Brief description: destruction/challenge → revelation → transcendence]

### Core Problems
- [Problem 1 - short, tangible, relatable]
- [Problem 2]
- [Problem 3]

### Key Examples
- [Example 1 - concrete illustration]
- [Example 2]
- [Example 3]

### Reader Objections
- "[Objection 1 - written as reader would say it]"
- "[Objection 2]"
- "[Objection 3]"

### Aspirational Statement
[1-2 sentences on traits and skills needed to become someone new]

### Actionable Steps
1. [Step 1 - staccato style]
2. [Step 2]
3. [Step 3]

### Big Idea
[The transformational concept in 1-2 sentences]

### Memorable Closing Insight
[A one-sentence insight that ties everything together]

---

[Repeat for POST OUTLINE 2-5]

---

## Analysis Notes

### Themes Extracted
- [Theme 1]
- [Theme 2]
- [Theme 3]

### Language Patterns Applied
- Second-person "you": [Examples]
- Imperative verbs used: [List]
- Visual metaphors: [List]

### Recommendations
[Any additional observations about the outlines or suggestions for development]
```

## Constraints

| Constraint | Requirement |
|------------|-------------|
| **Outlines Only** | Generate outlines, not complete posts |
| **Depth Over Tactics** | Focus on emotional resonance over tactical advice |
| **Distinct Themes** | Each of the 5 outlines must have a distinct theme |
| **Quality Over Comprehensiveness** | Prioritize engagement potential |
| **Source Fidelity** | Don't add information not implied in the reference material |

## Important Notes

- Generate outlines only, not complete posts—the user will develop these into full posts
- Each of the 5 outlines must have a distinct theme—avoid repetition
- Focus on depth and emotional resonance over tactical advice
- Prioritize quality and engagement potential over comprehensiveness
- Apply language techniques consistently: second-person, imperatives, absolutes, no qualifiers
- URL fetching uses SkillBoss API Hub (`SKILLBOSS_API_KEY`); no additional API keys required