Live Q&A Scripts

SKILL.md

---
name: live-qa-scripts
description: Generate a tailored library of live-selling Q&A answers and objection-handling scripts so TikTok Live hosts respond instantly to buyer hesitations without losing momentum.
---

# Live Q&A Scripts

TikTok Live shopping sessions live and die by how confidently a host handles audience questions in real time. This skill generates a comprehensive library of pre-written answers and talking points tailored to a specific product, so a host can respond instantly to hesitations, doubts, and curiosity without breaking flow or losing momentum.

## Quick Reference

Judge each scripted answer against this table. A script is ready only when no row scores Weak.

| Decision | Strong | Acceptable | Weak |
|---|---|---|---|
| Answer length for live delivery | 1–2 spoken sentences | 3 sentences | Paragraph the host can't say naturally |
| Objection coverage | Top 10 objections + edge cases | Top 6 objections | Only generic FAQ |
| Proof in the answer | Specific spec / demo / guarantee | Vague reassurance | None ("trust me") |
| Call to action | Clear next step every answer | CTA on some | No CTA |
| Tone | On-brand, warm, confident | Neutral | Defensive or scripted-robotic |
| Real-time usability | Skimmable cue card format | Dense but usable | Wall of text |
| Compliance | No banned claims, safe wording | Mostly safe | Risky claims present |

## Solves

This skill addresses the moments where live sellers lose sales:

1. **Frozen on a hard question** — a host who pauses or fumbles on price or quality loses the room.
2. **Inconsistent answers across hosts** — different hosts give different, sometimes contradictory, responses.
3. **High comments, low conversion** — engagement that never gets steered toward a buy decision.
4. **Objection blind spots** — predictable doubts (sizing, shipping, returns, authenticity) with no prepared rebuttal.
5. **Off-brand or risky wording** — improvised claims that hurt the brand or trip compliance.
6. **No CTA discipline** — answers that satisfy curiosity but never ask for the sale.
7. **Cold-start hosts** — new or guest creators who go live underprepared.

## Workflow

**Step 1 — Capture product context.** Collect the product, price, key specs, differentiators, guarantee/returns policy, shipping terms, and known weaknesses. Note the brand voice and any banned claims.

**Step 2 — Map the objection set.** List the top buyer objections for this product and category (price, quality, sizing/fit, authenticity, shipping speed, returns, comparison to competitors, "does it really work").

**Step 3 — Write answers.** For each question write a 1–2 sentence spoken answer that (a) acknowledges, (b) gives specific proof, and (c) ends with a CTA. Keep it sayable out loud.

**Step 4 — Add rapid-fire variants.** Provide a short and a longer version of each answer so the host can match the pace of the room.

**Step 5 — Build a cue-card layout.** Group answers by theme (product, price/promo, logistics, trust) so the host can find one mid-stream in seconds.

**Step 6 — Compliance pass.** Remove banned or risky claims; soften anything unsubstantiated.

**Step 7 — Output.** Render the library using the output template, organized by theme, with short/long variants and CTAs.

## Worked Examples

### Example 1 — Skincare serum, $29, solo creator

Objection "It's expensive": *Short:* "It works out to under a dollar a day, and it's clinically tested for sensitive skin — tap the cart and the launch code drops it 15%." *Long* adds the per-use math and the 30-day guarantee. Every answer ends pointing to the pinned product. Library covers 12 objections grouped into Product / Price / Trust / Logistics, each with short+long variants.

### Example 2 — Cookware set, $89, two rotating hosts

Standardized answers so both hosts say the same thing on warranty and shipping. "Will it scratch?" → *Short:* "It's triple-coated non-stick — watch, I'm dragging a metal fork across it right now, no marks. That's why we back it with a 2-year warranty." CTA: "Grab the bundle while the timer's up." Includes a host handoff cue and a comment-pinning checklist.

## Common Mistakes

1. **Answers too long to say live.** If the host can't deliver it in one breath, it's not a live script.
2. **No proof.** "It's great quality" persuades no one; show a spec, demo, or guarantee.
3. **Forgetting the CTA.** Every answer should nudge toward the cart, code, or timer.
4. **Ignoring the hard objections.** Price and authenticity are the ones that actually block the sale.
5. **One version only.** Without short/long variants the host can't match the room's pace.
6. **Off-brand tone.** Robotic or defensive wording breaks trust faster than silence.
7. **Risky claims.** Unsubstantiated "cures/guaranteed" language invites compliance trouble.
8. **No theme grouping.** A flat list is unusable mid-stream; group so answers are findable in seconds.
9. **No handoff cues** for multi-host streams.
10. **Never updated.** Refresh scripts when price, promo, or policy changes.

## Resources

- `references/output-template.md` — the Q&A library output format.
- `references/objection-handling-playbook.md` — frameworks and reusable rebuttal patterns.
- `references/live-host-delivery-guide.md` — pacing, CTA, and comment-management tips.
- `assets/live-qa-quality-checklist.md` — a 40-item script quality checklist.