Listing Optimizer

SKILL.md

---
name: Listing Optimizer
description: Rewrite and optimize ecommerce product listings for maximum search visibility and conversion by improving titles, bullet points, descriptions, and backend keywords across Amazon, Shopify, and TikTok Shop.
---

# Listing Optimizer

Rewrite and optimize ecommerce product listings for maximum search visibility and conversion by improving titles, bullet points, descriptions, and backend keywords across Amazon, Shopify, and TikTok Shop. This skill turns a raw product brief or an underperforming existing listing into platform-compliant copy that indexes well for relevant searches and makes shoppers confident enough to buy.

## Quick Reference

| Decision | Strong | Acceptable | Weak |
|----------|--------|------------|------|
| Title length | Platform-exact (Amazon 200 chars, Shopify 70, TikTok 34) | Within 20% of limit | Significantly over/under |
| Keyword placement | Primary keyword in first 5 words | Primary keyword in title | Primary keyword absent |
| Bullet structure | Benefit-first + feature proof | Feature + implied benefit | Feature-only, no benefit |
| A+ / long description | Story arc + specs + social proof | Specs + some benefits | Specs dump only |
| Backend keywords | Unique, no repeats, fills byte limit | Mostly unique, 70%+ used | Repeats title keywords, under 50% |
| Platform compliance | Zero policy violations | 1 minor flag reviewed | Policy violation present |
| Image alt-text alignment | Alt-text mirrors primary keyword strategy | Partial alignment | Misaligned or missing |

## Solves

1. **Low impressions** — Title missing primary search terms; backend keywords duplicated or under-filled
2. **Poor click-through** — Title reads as keyword salad; hero image and title don't form a unified value prop
3. **High traffic, low conversion** — Bullets lead with features, not the outcome shoppers want; no social proof near the fold
4. **Platform porting mistakes** — Shopify copy pasted to Amazon violates style policies; TikTok titles too long to render in feed
5. **A+ / long description underperformance** — Wall of text with no visual breaks; missing comparison table and FAQ module
6. **Backend keyword waste** — Repeating words from title wastes byte limit; competitor brand names included (policy risk)
7. **Seasonal ranking loss** — Evergreen listing never updated with seasonal modifiers that spike search volume

## Workflow

### Step 1 — Gather Inputs
Collect from the user:
- Product name, category, and key specifications
- Target platform(s): Amazon, Shopify, TikTok Shop, or Shopee
- Top 3–5 competitor ASINs or product URLs (optional but strongly recommended)
- Any existing listing copy (to audit, not blindly keep)
- Brand voice guide or tone notes
- Customer reviews mining: top praise phrases and top complaint patterns

### Step 2 — Keyword Research
- Identify seed keyword (primary search intent)
- Build long-tail cluster: 8–12 supporting terms using search volume signals
- Classify each keyword: head (title), mid-tail (bullets), long-tail (backend/description)
- Flag any competitor brand terms — document but exclude from final copy (policy risk)
- Note seasonal modifiers: "Christmas gift", "back to school", "Mother's Day"

### Step 3 — Title Construction
| Platform | Formula | Hard limit |
|----------|---------|------------|
| Amazon | Brand + Primary KW + Key Feature + Differentiator + Size/Color/Pack | 200 chars |
| Shopify | Primary KW + Product Type + Key Benefit | 70 chars (SEO) |
| TikTok Shop | Hook Phrase + Product Name + Size/Flavor | 34 chars |

- Lead with primary keyword (first 5 words for Amazon/Shopify)
- No ALL CAPS except abbreviations (Amazon policy)
- No promotional phrases: "best", "cheapest", "#1" (Amazon policy)
- TikTok: conversational hook > keyword stuffing

### Step 4 — Bullet Points (Amazon) / Feature Highlights
Write 5 bullets following BENEFIT → FEATURE → PROOF structure:
- Open with an ALL-CAPS hook phrase (Amazon allows this in bullets)
- State the customer benefit (what they gain)
- Support with the feature/spec that delivers the benefit
- Close with proof: certifications, quantity, compatibility, or guarantee
- Keep each bullet 200–250 chars; scannable in 3 seconds

### Step 5 — A+ Content / Long Description
Structure for Shopify and Amazon A+:
1. **Opening paragraph** — Aspirational scene; primary + 2 secondary keywords
2. **Feature module** — Icon + headline + 2-sentence expansion per feature (6–8 features)
3. **Comparison table** — Product vs. alternatives on 5–7 decision criteria
4. **FAQ module** — 4–6 real buyer questions from reviews; short direct answers
5. **Social proof closer** — Customer result quote + rating summary

### Step 6 — Backend Keywords (Amazon)
- Fill all 250 bytes (or 500 for some categories)
- No punctuation, no repeated words, no brand names from competitors
- Include: misspellings, regional variants, use-case phrases, material synonyms
- Order: highest volume → long-tail → seasonal

### Step 7 — Quality Check
Run through `assets/listing-quality-checklist.md` before finalizing:
- Policy compliance per platform
- Keyword coverage score (target: primary in title, 4+ mid-tail in bullets)
- Readability: grade 7 or lower for bullet text
- Mobile preview: title renders fully on 5-inch screen

## Examples

### Example 1 — Amazon Electronics Listing (Air Purifier)

**Inputs:** HEPA air purifier, 500 sq ft coverage, night mode, quiet, targets pet dander. Competitor ASINs provided. Brand: PureHome.

**Output:**

**Title:** PureHome H13 HEPA Air Purifier for Large Rooms 500 Sq Ft – Quiet Pet Dander Filter, Auto Night Mode, Air Quality Monitor

**Bullet 1:** BREATHE CLEANER AIR IN LARGE SPACES — True H13 HEPA filter captures 99.97% of particles down to 0.1 microns including pet dander, dust mites, and pollen, making it ideal for living rooms and open-plan spaces up to 500 sq ft

**Bullet 2:** WHISPER-QUIET SLEEP MODE — Auto night mode dims LED display and drops fan speed to 22 dB (quieter than a library), so you sleep soundly while the unit keeps working through the night

**Bullet 3:** REAL-TIME AIR QUALITY DISPLAY — Built-in PM2.5 sensor shows live air quality index in three color zones; fan speed self-adjusts to match current pollution levels so you're always breathing at peak purity

**Bullet 4:** FILTER REPLACEMENT MADE EASY — Tool-free twist-lock design replaces in under 30 seconds; filter life indicator alerts you at 2,000 hours so you never forget and never over-spend on premature replacements

**Bullet 5:** BACKED BY OUR CLEAN AIR GUARANTEE — 2-year warranty, 60-day hassle-free returns, and US-based customer support; FCC and CARB certified for safe, code-compliant use in California and all US states

**Backend keywords:** air purifier bedroom kids room air cleaner HEPA filter air filtration system dust allergies smoke mold spores home office allergen remover 500 square feet large room purifier quiet purifier night mode pet hair odor eliminator

---

### Example 2 — TikTok Shop Skincare Listing (Vitamin C Serum)

**Inputs:** Vitamin C serum 20%, hyaluronic acid, vegan, targets dull skin & hyperpigmentation. No existing listing.

**Title (34 chars):** Glow Boost 20% Vit C Serum 30ml

**Feature Highlights (Shopify-style):**
- **Visibly brighter in 2 weeks** — 20% L-Ascorbic Acid fades dark spots and evens skin tone faster than standard 10% formulas
- **Plumping hydration** — 2% Hyaluronic Acid draws moisture deep into skin, reducing fine lines and keeping skin bouncy all day
- **Clean formula** — 100% vegan, no parabens, no fragrance; Dermatologist-tested and cruelty-free certified by Leaping Bunny
- **Stable, airless packaging** — Vitamin C oxidises on contact with air; our airless pump locks freshness for 6 months after opening

## Common Mistakes

1. **Copying the manufacturer description** — Generic copy that doesn't reflect search intent or platform conventions; always rewrite from the buyer's perspective
2. **Keyword stuffing the title** — 10 keywords crammed into the title reads poorly and signals spam to A9/TikTok algorithm; pick 1 primary + 1–2 modifiers
3. **Leading bullets with the brand name** — Wastes the hook; lead with the customer outcome instead
4. **Ignoring byte limits on backend keywords** — Submitting 180 bytes when 250 are allowed wastes ranking signal; fill the limit with unique terms
5. **Same description for every platform** — Amazon's A+ module, Shopify's rich text, and TikTok's short-form require distinct formats
6. **No seasonal refresh** — Missing "Mother's Day gift" in April or "holiday bundle" in October costs significant search volume
7. **Passive voice in bullets** — "Can be used for…" vs "Works perfectly for…"; active voice converts better
8. **Ignoring mobile preview** — 70%+ of TikTok and 60%+ of Amazon browsing is mobile; test title truncation at 375px width

## Resources

- [Platform compliance reference](references/platform-guidelines.md)
- [Keyword strategy guide](references/keyword-strategy.md)
- [Output template](references/output-template.md)
- [Listing quality checklist](assets/listing-quality-checklist.md)