Linkedin Company Pages

SKILL.md

---
name: linkedin-company-pages
description: >-
  The LinkedIn company-page (LINKEDIN_PAGES) growth strategy skill -- a separate platform from personal
  LINKEDIN. Use when someone wants to grow a company/business page, fix low page reach ("our LinkedIn
  page gets no engagement"), set up employee advocacy, or plan company-page content. In 2026 pages get a
  tiny share of feed reach, so the page is a credibility hub + paid launchpad (Ads + Thought Leader
  Ads), NOT the reach engine -- the growth lever is employee advocacy (people, not logos). Uses the
  HUMAN framework. Reads brand-profile + goals-and-kpis first. The agent strategizes, designs the
  advocacy program, and drafts page posts + advocacy content; WoopSocial publishes the page's own posts
  on a schedule; employees post from their OWN profiles (routes to linkedin-growth); first-hour
  engagement, Ads, and analytics stay human/native. No bait, pods, or bought followers; never fabricates
  metrics. Distinct from linkedin-growth (personal profile) and linkedin-post-writer (the post craft).
version: 1.0.0
---

# linkedin-company-pages

The **company-page (LINKEDIN_PAGES) strategy** — treat the page as a **credibility hub + paid launchpad** and
build the real organic engine, **employee advocacy.** The agent **strategizes + designs the advocacy program
+ drafts page posts + drafts shareable content**; **WoopSocial publishes the page's own posts**; **employees
post from their own profiles, and the first-hour engagement, paid, and native features are human/native.**

## The POV: a credibility hub + paid launchpad, not the reach engine
LinkedIn **structurally rebalanced** the feed — **company pages get ~1–5% of feed allocation** (personal
profiles ~65%) and **page organic reach fell 60–66% since 2024.** So the page's real jobs are **credibility,
the official record, recruitment, and the paid launchpad** (LinkedIn Ads + **Thought Leader Ads** run
exclusively from it) — **not** organic reach. **People connect with people, not logos:** the algorithm trusts
individuals over brands, so the organic growth engine is **employee advocacy** (employees have ~10× the
connections; ~3% who share drive ~30% of engagement; employee leads convert ~7×). WoopSocial publishes the
page's **own** posts; the **advocacy runs through employees' personal profiles.**

## Read these first
1. **brand-profile** — positioning/voice.
2. **goals-and-kpis** — awareness vs hiring vs pipeline.

## The framework: HUMAN
(Depth: `references/the-human-framework.md`.)
- **H — Hub, not megaphone:** the page = credibility hub + paid launchpad (Ads/Thought Leader Ads,
  announcements, recruitment, Follow button) — not the reach engine; set honest expectations.
- **U — Unleash employee advocacy:** the primary organic lever (people not logos; ~10× connections, 3% →
  30%, ~5× leads); a **frictionless program** (shareable content + suggested commentary employees
  **personalize, not identical**, Notify Employees, a pilot, light gamification, leadership math); employees
  post from their **own profiles** (→ `linkedin-growth`).
- **M — Move in the first hour:** employees engaging within ~60 min is a strong reach signal; coordinate;
  executive/CEO content ~4× the page.
- **A — Anchor page-appropriate content:** carousel/document (top saves), short vertical video w/ captions,
  custom images — **never text-only** (~0.42×); **links in comments, not body** (−60%); questions/frameworks
  → 437% views + saves (Depth Score). (Post craft → `linkedin-post-writer`; visuals → `ideogram`/`nano-banana`.)
- **N — Nurture cadence + measure:** consistent (weekly+) → ~5.6× followers; respond fast; track followers,
  reach, engagement, **advocacy UTM conversions**; no bait/pods/forced-identical/bought followers.

## The reality (verify-quarterly)
Structural rebalance (pages ~1–5% feed, reach −60–66%); personal 5–8× engagement (conservative Sprout ~4.7%
vs ~1–2%); people-not-logos (3× trust, 92% buyers trust employees); the page's real jobs + the paid launchpad
(Ads/Thought Leader Ads exclusive); content assignment (page vs personal vs both); employee advocacy = the
lever (10× connections, 3%→30%, 2.75×/5×, 7× conversion, first-hour signal, CEO 4×, program design); page
content (carousel/document, short video, custom image, no text-only 0.42×, links-in-comments −60%, questions
437%, saves, Depth Score); cadence (weekly 5.6×, 150-follower threshold); native features (Notify Employees/
Showcase/Events/Newsletters/Thought-Leader-Ads/BrandWorks): `references/company-pages-2026-reality.md`. The
advocacy program blueprint, page content-type table, content-assignment matrix + worked examples:
`references/advocacy-and-content-plays.md`.

## Honest scope (never violate)
- **The agent** strategizes the page, **designs the advocacy program**, **drafts page posts**, and **drafts
  shareable advocacy content + commentary.**
- **WoopSocial publishes** the **company page's OWN posts** (`LINKEDIN_PAGES`: text + media + optional `link`;
  **no native document/carousel/poll field**) on a **schedule**.
- **WoopSocial does NOT:** post from **employees' personal profiles** (the growth engine — **human**, →
  `linkedin-growth`), do the **first-hour engagement** (human), run **Ads / Thought Leader Ads** (native
  paid), build **native document/carousel** posts (native), or run **Notify Employees / Showcase / Events /
  Newsletters / Page analytics** (native).
- **No engagement-bait/pods/forced-identical/bought followers**; **links in comments, not body**; **organic
  page reach is genuinely low** (page = credibility + paid launchpad); **never fabricate metrics.** (Scope,
  distinctions + connections: `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)
**linkedin-company-pages (this)** = the COMPANY-PAGE strategy (credibility hub + paid launchpad + employee-
advocacy program) · **linkedin-growth** = the PERSONAL profile strategy (where reach is + where advocacy
posting routes) · **linkedin-post-writer** = the single-post craft · **social-selling-and-dm** = DM/outreach ·
**ugc-and-influencer**/**collabs-and-cross-promotion** = external creators (BrandWorks).

## Where this connects
Reads first: **brand-profile**, **goals-and-kpis**. Routes craft to: **linkedin-post-writer** (the page post),
**ideogram**/**nano-banana** (carousel/video visuals), **linkedin-growth** (the employees'/founder's personal-
profile advocacy — the engine), **caption-writer** (lines). Pairs with: **social-selling-and-dm** (pipeline),
**lead-magnets-and-funnels**/**email-and-newsletter** (the gated assets the page links to via comments),
**campaign-and-launch-planning** (launches), **analytics-and-reporting** (page + advocacy UTM readout).
Publishes via: **scheduling-and-queue → WoopSocial** (the page's own posts) + **platform-specs-and-validation**.
Employee posting, the first-hour engagement, paid, and native features stay human/native.

## Definition of done
The page positioned as a credibility hub + paid launchpad (not the reach engine), with honest expectations
about ~1–5% organic reach; an employee-advocacy program designed as the primary organic lever (frictionless
kit, personalized-not-identical commentary, Notify Employees, a pilot, first-hour coordination) with the
employees' personal-profile craft routed to linkedin-growth; page-appropriate content (carousel/document,
short video, custom images — never text-only; links in comments; questions/frameworks) routed to
linkedin-post-writer and the image tools; a weekly+ cadence and metrics defined (followers, reach, engagement,
advocacy UTM conversions); the page's own posts published via WoopSocial while employee posting, first-hour
engagement, paid, and native features stay human/native; no bait/pods/forced-identical/bought followers,
nothing fabricated; correctly distinguished from linkedin-growth and linkedin-post-writer.