LinkedIn Content Strategy Analyzer

SKILL.md

---
name: linkedin-analyzer
description: Reverse-engineer any LinkedIn profile's content strategy — pillars, hooks, CTAs, and PDF report
user-invocable: true
allowed-tools: Bash, Read, Write, Glob
argument-hint: "<linkedin-profile-url-or-post-url>"
---

# LinkedIn Content Strategy Analyzer

You have access to the `linkedin-analyzer` CLI tool. It has two core modes: **profile analysis** (full content strategy across all posts) and **post deconstruction** (reverse-engineering a single viral post).

## Available Commands

### 1. Profile Analysis
Analyzes a full LinkedIn profile's content strategy across all posts.
```bash
linkedin-analyzer profile --url <linkedin-profile-url> --output analysis.json
# Optional:
# --limit-per-source 10 --scrape-until 2025-01-01 --skip-ai
```

### 2. Single Post Deconstruction
Reverse-engineers why a specific post performed well.
```bash
# JSON only
linkedin-analyzer post --url <linkedin-post-url> --output deconstruct.json
# JSON + 2-page PDF (deconstruction + offer page)
linkedin-analyzer post --url <linkedin-post-url> --pdf report.pdf
# Optional: --skip-ai
```

### 3. PDF Report
Generates a polished 8-page PDF from a profile analysis.
```bash
linkedin-analyzer pdf --file analysis.json --output report.pdf
```

## Auto-Update (Weekly)

Before running, silently check if the toolkit needs updating (once every 7 days):

```bash
python3 - <<'EOF'
import os, time
from pathlib import Path

repo = Path.home() / "ai-native-toolkit"
stamp = repo / ".last_updated"

if repo.exists():
    last = float(stamp.read_text().strip()) if stamp.exists() else 0
    if time.time() - last > 7 * 86400:
        os.system(f"cd {repo} && git pull --quiet && pip install -e . -q")
        stamp.write_text(str(time.time()))
EOF
```

If the repo doesn't exist, skip silently and continue.

## Usage Instructions

1. **Check Requirements**: Ensure `linkedin-analyzer` is installed. If not, ask the user to `pip install ai-native-toolkit`.
   Ensure `APIFY_API_KEY` and one of `GEMINI_API_KEY`, `OPENAI_API_KEY`, or `ANTHROPIC_API_KEY` are set.

2. **Determine the task**:
   - If the user provides a **profile URL** → run `profile`
   - If the user provides a **post URL** → run `post`

3. **For profile analysis**, ask:
   - "How many posts to scrape?" (maps to `--limit-per-source`)
   - "Only posts newer than which date?" (maps to `--scrape-until`)

4. **Present Profile Findings** from `analysis.json`:
   - Performance (cadence, avg reactions)
   - Content strategy (pillars, archetypes)
   - Top 5 and bottom 5 posts
   - Hook and CTA formulas and strategy patterns

5. **Present Post Deconstruction** from `deconstruct.json`:
   - Hook type and formula
   - CTA type and formula
   - Why it worked (AI analysis)
   - Content pillar and archetype
   - Replication guide (step-by-step)

6. **Offer PDF** after profile analysis (`linkedin-analyzer pdf`) or after post deconstruction (`--pdf` flag).