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Scrape and analyze active Google, Meta, and TikTok ads from competitors to extract winning creatives, copy, spend signals, and recreate them for your campaigns.
# 🎯 Google & Meta Ads Spy Tool — Steal Winning Ad Creatives From Any Competitor
**Slug:** `google-meta-ads-spy`
**Category:** Paid Advertising / Competitive Intelligence
**Powered by:** [Apify](https://www.apify.com?fpr=dx06p) + [InVideo AI](https://invideo.sjv.io/TBB) + Claude AI
> Input any competitor or niche. Get every active Google & Meta ad they're running — copy, creatives, angles, landing pages, spend signals — analyzed by AI and rebuilt into **winning ad templates ready for your own campaigns.**
---
## 💥 Why This Skill Will Dominate ClawHub
The #1 shortcut in paid advertising is this: **don't guess what works — copy what's already proven.** The problem? Manually spying on competitors takes hours, across multiple tools that each cost $100–$300/month.
This skill replaces them all. One run. Every competitor ad. Fully analyzed.
**Every media buyer, agency, brand, and e-commerce store is your target.** Paid ads is a $600B/year industry — everyone running ads needs this.
**What gets automated:**
- 🕵️ Scrape **all active ads** from any competitor on Meta & Google
- 📊 Detect **spend signals** — how long an ad has been running = proof it's profitable
- 🧠 Analyze **hooks, angles, CTAs, formats** that are performing best
- 🖼️ Extract **all creative assets** — images, video thumbnails, ad copy
- 🔗 Capture **landing page strategy** — what happens after the click
- ✍️ Claude AI **rewrites winning ads** adapted to your brand & offer
- 🎬 **InVideo AI produces video ad versions** of winning creatives
- 📋 Deliver a **battle-ready swipe file** for your next campaign
---
## 🛠️ Tools Used
| Tool | Purpose |
|---|---|
| [Apify](https://www.apify.com?fpr=dx06p) — Meta Ad Library Scraper | All active Facebook & Instagram ads per brand |
| [Apify](https://www.apify.com?fpr=dx06p) — Google Ads Transparency Scraper | Active Google Search & Display ads |
| [Apify](https://www.apify.com?fpr=dx06p) — Website Content Crawler | Landing page copy, structure & CTA analysis |
| [Apify](https://www.apify.com?fpr=dx06p) — TikTok Ads Scraper | TikTok Creative Center top ads by niche |
| [InVideo AI](https://invideo.sjv.io/TBB) | Rebuild winning video ad concepts for your brand |
| Claude AI | Ad copy rewriting, angle analysis, campaign strategy |
---
## ⚙️ Full Workflow
```
INPUT: Competitor domains / brand names + your niche + your offer
↓
STEP 1 — Scrape All Active Competitor Ads
└─ Meta Ad Library: every active Facebook & Instagram ad
└─ Google Ads Transparency Center: Search + Display ads
└─ TikTok Creative Center: top performing video ads in niche
↓
STEP 2 — Detect Spend & Performance Signals
└─ Ad running 30+ days = proven winner (they're spending on it)
└─ Ad running 90+ days = absolute winner (scale this angle)
└─ Multiple ad variations of same angle = testing phase (watch this)
↓
STEP 3 — Deep Creative Analysis
└─ Hook type: question / shock / story / testimonial / offer
└─ Emotional trigger: fear / greed / curiosity / social proof
└─ Format: static image / carousel / video / UGC style
└─ CTA strategy: urgency / soft / direct / benefit-led
↓
STEP 4 — Landing Page Intelligence
└─ Headline formula, offer structure, social proof type
└─ CTA placement, urgency tactics, price anchoring
└─ What they A/B test (detected via URL parameters)
↓
STEP 5 — Claude AI Rebuilds Winning Ads For Your Brand
└─ Takes top 5 performing competitor ads
└─ Rewrites each with your brand voice, offer & USP
└─ Generates 3 angle variations per winning ad
↓
STEP 6 — InVideo AI Produces Video Versions
└─ Top winning static ad angles turned into 15s & 30s video ads
└─ Hook-first format optimized for Facebook, Instagram & TikTok
↓
OUTPUT: Full swipe file + rewritten ads + video creatives + campaign strategy
```
---
## 📥 Inputs
```json
{
"competitors": [
{ "domain": "competitor1.com", "brand_name": "BrandOne" },
{ "domain": "competitor2.com", "brand_name": "BrandTwo" },
{ "domain": "competitor3.com", "brand_name": "BrandThree" }
],
"your_brand": {
"name": "YourBrand",
"offer": "Online fitness coaching program — 12-week transformation",
"usp": "No gym needed, 20 minutes/day, results in 30 days or money back",
"target_audience": "Busy moms aged 30-45",
"tone": "motivational, empathetic, real"
},
"platforms": ["meta", "google", "tiktok"],
"min_days_running": 14,
"max_ads_per_competitor": 50,
"invideo_api_key": "YOUR_INVIDEO_API_KEY",
"apify_token": "YOUR_APIFY_TOKEN"
}
```
---
## 📤 Output Example
```json
{
"spy_summary": {
"competitors_analyzed": 3,
"total_ads_scraped": 147,
"proven_winners_found": 23,
"top_performing_angles": [
"Before/After transformation story",
"Social proof overload (numbers + testimonials)",
"Objection-killer ('No gym? No problem')"
],
"dominant_format": "UGC-style video (61% of top ads)",
"avg_winning_ad_runtime": "47 days"
},
"top_competitor_ads": [
{
"rank": 1,
"competitor": "FitnessBrandOne",
"performance_signal": "🔥 Running 94 days — PROVEN WINNER",
"platform": "Facebook + Instagram",
"format": "Video (UGC style, 28 seconds)",
"hook": "I lost 22 lbs in 8 weeks without stepping foot in a gym...",
"angle": "Personal transformation story — relatable mom, no equipment",
"emotional_trigger": "Hope + social proof",
"cta": "Start Your Free 7-Day Trial",
"landing_page_intel": {
"headline": "The 20-Minute Home Workout That's Transforming Busy Moms",
"offer_structure": "Free trial → upsell to annual",
"urgency_tactic": "Countdown timer + 'Only 47 spots left'",
"social_proof": "23,847 transformations + before/after photos above fold"
},
"why_it_wins": "Speaks directly to the #1 objection (no time, no gym). UGC format feels authentic. Free trial removes purchase risk entirely.",
"your_rewritten_version": {
"hook": "I transformed my body in 12 weeks — as a mom of 3, working full time, with zero gym access...",
"body": "I tried everything. Early morning gym sessions I couldn't keep up. Diets that made me miserable. Then I found a 20-minute home program that actually fit my life.\n\n12 weeks later: down 19 lbs, more energy than I've had in years, and I've kept it off.\n\nYourBrand is giving busy moms a free 7-day trial right now — no gym, no equipment, just 20 minutes a day.",
"cta": "Claim Your Free 7-Day Trial →",
"angle_variations": [
"Variation A: Lead with the time objection ('Only 20 minutes')",
"Variation B: Lead with the social proof ('Join 15,000 moms')",
"Variation C: Lead with the guarantee ('30-day transformation or full refund')"
]
},
"invideo_production": {
"status": "produced",
"formats": ["15s Instagram Reel", "30s Facebook Ad", "60s TikTok"],
"style": "UGC authentic",
"video_urls": ["outputs/ad_01_15s.mp4", "outputs/ad_01_30s.mp4", "outputs/ad_01_60s.mp4"]
}
}
],
"niche_intelligence": {
"top_hooks_in_niche": [
"I lost X lbs in Y weeks without...",
"Why most home workouts fail (and what actually works)",
"POV: You just finished a 20-minute workout and feel incredible"
],
"top_offers_in_niche": [
"Free trial (most common — 67% of top ads)",
"Discount + countdown timer (23%)",
"Free challenge / lead magnet (10%)"
],
"best_performing_formats": [
{ "format": "UGC video testimonial", "share": "61%" },
{ "format": "Before/after static image", "share": "22%" },
{ "format": "Talking head + text overlay", "share": "17%" }
],
"recommended_budget_to_test": "$50-100/day split across 3 ad variations"
},
"campaign_strategy": {
"week_1": "Test 3 hooks from competitor analysis with $30/day each",
"week_2": "Kill bottom performer, double budget on top 2",
"week_3": "Scale winner to $200/day, introduce video variations",
"kpi_targets": {
"ctr_benchmark": "2.5-4% (niche average from scraped data)",
"cpc_benchmark": "$0.80-$1.40",
"roas_target": "3x minimum before scaling"
}
}
}
```
---
## 🧠 Claude AI Master Prompt
```
You are a world-class paid advertising strategist and direct response copywriter.
COMPETITOR AD DATA:
{{competitor_ads_data}}
LANDING PAGE INTELLIGENCE:
{{landing_pages_data}}
NICHE PERFORMANCE DATA:
{{niche_ad_benchmarks}}
MY BRAND:
- Name: {{brand_name}}
- Offer: {{offer}}
- USP: {{usp}}
- Target audience: {{target_audience}}
- Tone: {{tone}}
FOR EACH TOP COMPETITOR AD GENERATE:
1. Performance signal — how long running + what that signals
2. Deep breakdown: hook type, angle, emotional trigger, CTA strategy
3. Landing page intelligence: headline formula, offer, urgency, social proof
4. Why it wins — 2 sentences, brutally honest
5. Rewritten version for MY brand:
- Same proven angle, adapted to my offer & audience
- 3 hook variations (A/B/C test ready)
- My CTA optimized for my offer type
ALSO GENERATE:
- Top 5 hooks dominating this niche
- Top 3 offer structures that convert best
- 4-week testing & scaling campaign strategy
- KPI benchmarks based on niche data
OUTPUT: Valid JSON only. No markdown. No preamble.
```
---
## 💰 Cost Estimate
| Competitors | Apify CU | InVideo Cost | Total Cost |
|---|---|---|---|
| 3 competitors | ~50 CU (~$0.50) | ~$8 (3 videos) | ~$8.50 |
| 5 competitors | ~80 CU (~$0.80) | ~$15 (5 videos) | ~$15.80 |
| 10 competitors | ~155 CU (~$1.55) | ~$28 (10 videos) | ~$29.55 |
| Full niche audit (20) | ~300 CU (~$3) | ~$55 (20 videos) | ~$58 |
> 💡 **$5 free Apify credits on signup:**
> 👉 [https://www.apify.com?fpr=dx06p](https://www.apify.com?fpr=dx06p)
> 🎬 **Produce your video ads with InVideo AI:**
> 👉 [https://invideo.sjv.io/TBB](https://invideo.sjv.io/TBB)
---
## 🔗 Who Wins Big With This Skill
| User | How They Use It | Value |
|---|---|---|
| **Media Buyer** | Never launch a blind campaign again | Save $000s in wasted ad spend |
| **Marketing Agency** | Deliver competitor analysis as a paid service | $500–$2,000 per audit |
| **E-commerce Brand** | Copy proven ad angles before testing | 3x faster path to winning ads |
| **SaaS Company** | Spy on competitor acquisition strategy | Understand what converts in your market |
| **Dropshipper** | Find proven product ads before sourcing | Only source products with validated ads |
| **Freelance Copywriter** | Deliver competitor swipe files to clients | Add $500–$1,500 to any project |
---
## 📊 Why This Replaces $300+/Month Spy Tools
| Feature | AdSpy ($149/mo) | SocialPeta ($299/mo) | **This Skill** |
|---|---|---|---|
| Meta ads scraping | ✅ | ✅ | ✅ |
| Google ads scraping | ❌ | ✅ | ✅ |
| TikTok ads scraping | ❌ | ✅ | ✅ |
| Landing page analysis | ❌ | ❌ | ✅ |
| AI rewrites for your brand | ❌ | ❌ | ✅ |
| Video ad production | ❌ | ❌ | ✅ |
| Campaign strategy included | ❌ | ❌ | ✅ |
| Monthly cost | $149 | $299 | ~$8.50/run |
---
## 🚀 Setup in 3 Steps
**Step 1 — Get your Apify API Token**
Sign up free → [https://www.apify.com?fpr=dx06p](https://www.apify.com?fpr=dx06p)
Go to: **Settings → Integrations → API Token**
**Step 2 — Get your InVideo AI account**
Sign up free → [https://invideo.sjv.io/TBB](https://invideo.sjv.io/TBB)
Go to: **Settings → API → Copy your key**
**Step 3 — Input competitors & your brand**
Competitor domains + your offer. Full spy report in under 10 minutes.
---
## ⚡ Pro Tips to Launch Winning Campaigns Faster
- **An ad running 90+ days = guaranteed winner** — that's your primary target to model
- **Look for ads running MULTIPLE VARIATIONS of the same angle** — that means they found a winner and are scaling it
- **Always model the angle, never copy the copy** — same idea, your words, your brand
- **Start with the hook** — 80% of ad performance is decided in the first 3 seconds
- **Run your InVideo video ads against your competitor's static image** — video almost always wins on Meta & TikTok
---
## 🏷️ Tags
`paid-ads` `facebook-ads` `google-ads` `tiktok-ads` `competitor-research` `ad-spy` `media-buying` `apify` `invideo` `creative-strategy` `performance-marketing` `swipe-file`
---
*Powered by [Apify](https://www.apify.com?fpr=dx06p) + [InVideo AI](https://invideo.sjv.io/TBB) + Claude AI*
don't have the plugin yet? install it then click "run inline in claude" again.