Google Analytics

SKILL.md

---
name: google-analytics-reporting
description: Run GA4 reports, inspect properties, list audiences and data streams, and analyze traffic and conversion data — powered by ClawLink.
---

# Google Analytics via ClawLink

Work with Google Analytics from chat — run GA4 reports, inspect properties, list audiences and data streams, and analyze traffic and conversion data.

Powered by [ClawLink](https://claw-link.dev), an integration hub for OpenClaw that handles hosted connection flows and credentials so you don't need to configure Google Analytics API access yourself.

## Quick start

1. Install the verified ClawLink plugin: `openclaw plugins install clawhub:clawlink-plugin`
2. Start a fresh OpenClaw chat if the plugin was just installed and ClawLink tools are not visible yet
3. If ClawLink is not configured, call `clawlink_begin_pairing`
4. Tell the user to open the returned pairing URL, sign in to ClawLink if needed, and approve the device
5. After the user confirms approval, call `clawlink_get_pairing_status`
6. Tell the user to connect Google Analytics at [claw-link.dev/dashboard?add=google-analytics](https://claw-link.dev/dashboard?add=google-analytics)
7. When the user confirms Google Analytics is connected, call `clawlink_list_integrations` and then `clawlink_list_tools` with the `google-analytics` integration slug

## Setup details

### Installing the plugin

If the ClawLink plugin is not installed yet, tell the user to run:

```
openclaw plugins install clawhub:clawlink-plugin
```

If the current chat started before the plugin was installed and ClawLink tools are still unavailable, tell the user to start a fresh chat so OpenClaw reloads the plugin tool catalog.

### Pairing ClawLink

If ClawLink reports that the plugin is not configured, the plugin has not been paired with the user's ClawLink account yet.

1. Call `clawlink_begin_pairing`.
2. Tell the user to open the returned pairing URL in their browser.
3. The user signs in to ClawLink if needed and approves the OpenClaw device.
4. After the user confirms approval, call `clawlink_get_pairing_status` to finish local setup.

The resulting device credential is stored locally in OpenClaw's plugin config and is only sent to `claw-link.dev`. The user should not paste raw credentials into chat.

### Connecting Google Analytics

Tell the user to open https://claw-link.dev/dashboard?add=google-analytics and connect Google Analytics there. The page opens the add-connection panel filtered to Google Analytics. ClawLink's hosted page runs the Google account connection flow — the user clicks through Google sign-in and consent. When they confirm it is done, call `clawlink_list_integrations` to verify, then call `clawlink_list_tools` with integration `google-analytics`.

## Using Google Analytics tools

ClawLink provides tools dynamically based on what the user has connected. You do not need to know tool names or schemas in advance.

### Discovery

1. Call `clawlink_list_integrations` to confirm Google Analytics is connected.
2. Call `clawlink_list_tools` with integration `google-analytics`.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call `clawlink_search_tools` with a short query and integration `google-analytics`.
5. If no Google Analytics tools appear, direct the user to https://claw-link.dev/dashboard?add=google-analytics.

### Execution

1. Call `clawlink_describe_tool` before using an unfamiliar tool, before any write, or when the request is ambiguous.
2. Use the returned schema, `whenToUse`, `askBefore`, `safeDefaults`, `examples`, and `followups`.
3. Prefer listing accounts, properties, metadata, compatibility, and read-only reports before writes.
4. For key-event creation, property updates, or anything marked as requiring confirmation, call `clawlink_preview_tool` first, then confirm with the user.
5. Execute with `clawlink_call_tool`.
6. If it fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

## What you can do

Typical Google Analytics tasks (actual availability depends on the user's connected account, permissions, scopes, and current ClawLink tool catalog):

- List account summaries and properties
- Run standard GA4 reports with chosen dimensions and metrics
- Run real-time, funnel, batch, or pivot reports
- Inspect available dimensions, metrics, and compatibility constraints
- List audiences, data streams, and key events
- Compare traffic, conversions, campaign performance, and engagement trends
- Create key events or update property settings after confirmation

## Rules

- Always use ClawLink tools for Google Analytics. Do not ask the user for separate Google credentials.
- Do not claim a capability is missing without checking the live ClawLink catalog in the current turn.
- Do not invent slash commands or ask the user to paste raw credentials.
- Ask for confirmation before changing property settings or creating key events.
- If Google Analytics is not connected, direct the user to https://claw-link.dev/dashboard?add=google-analytics.
- Never echo or repeat the user's ClawLink credential.

## Resources

- ClawLink: https://claw-link.dev
- ClawLink Docs: https://docs.claw-link.dev/openclaw
- ClawLink Verification: https://claw-link.dev/verify
- ClawLink Source: https://github.com/hith3sh/clawlink
- Google Analytics Data API: https://developers.google.com/analytics/devguides/reporting/data/v1