Competitor Analysis — SEO/GEO Intelligence & Positioning Strategy

SKILL.md

---
name: gingiris-competitor-analysis
description: |
  🇺🇸 Competitor Analysis — SEO/GEO Intelligence & Market Positioning. Analyze competitor SEO rankings, AI search citations, content strategy, and market positioning. Build comparison pages that rank for "[competitor] vs [you]" keywords. Competitive keyword gap analysis, SERP feature mapping, AI citation frequency audit, and positioning framework.

  🇨🇳 竞品分析 — SEO/GEO 竞争情报与市场定位。分析竞品 SEO 排名、AI 搜索引用、内容策略和市场定位。构建竞品对比页面，抢占"[竞品] vs [你]"关键词。竞争关键词差距分析、SERP 特征映射、AI 引用频率审计。

  🇯🇵 競合分析 — SEO/GEOインテリジェンスと市場ポジショニング。競合のSEOランキング、AI検索引用、コンテンツ戦略を分析。比較ページ構築、キーワードギャップ分析、SERP機能マッピング。

  🇰🇷 경쟁사 분석 — SEO/GEO 인텔리전스 및 시장 포지셔닝. 경쟁사 SEO 순위, AI 검색 인용, 콘텐츠 전략 분석. 비교 페이지 구축, 키워드 갭 분석, SERP 기능 매핑.

  Triggers: "competitor analysis" | "competitive analysis" | "competitor SEO" | "vs page" | "comparison page" | "market positioning" | "keyword gap" | "SERP analysis" | "competitor research" | "竞品分析" | "竞争对手" | "对比页"
---

# Competitor Analysis — SEO/GEO Intelligence & Positioning

> Analyze competitors' search presence and build comparison pages that capture decision-stage traffic.

---

## What This Does

Provides a complete competitive intelligence framework for SEO and GEO:
1. Identify what competitors rank for (that you don't)
2. Analyze their AI search citation frequency
3. Build comparison pages that intercept buyers during evaluation
4. Find content gaps you can exploit

## Competitive Analysis Framework

### Step 1: Competitor Identification Matrix

| Category | How to Find | Priority |
|----------|-------------|----------|
| Direct competitors | Same core product/feature | High |
| SEO competitors | Rank for your target keywords | High |
| AI citation competitors | Cited when users ask about your category | Medium |
| Content competitors | Rank for your educational keywords | Medium |

### Step 2: Keyword Gap Analysis

```
Process:
1. Export your ranked keywords (Ahrefs/Semrush)
2. Export competitor's ranked keywords
3. Find: Keywords they rank for, you don't
4. Filter: Volume > 100, KD < 40, business relevance > 3/5
5. Prioritize: Intent match × volume × achievability
```

**Output Format:**

| Keyword | Competitor Rank | Volume | KD | Your Opportunity |
|---------|----------------|--------|----|--------------------|
| [keyword] | #3 | 2,400 | 25 | New blog post |
| [keyword] | #7 | 890 | 18 | Existing page optimization |

### Step 3: AI Citation Audit

Check how often competitors are cited vs you in AI engines:

```
For each target query:
1. Ask ChatGPT: "[your category] best tools"
2. Ask Perplexity: same query
3. Ask Claude: same query
4. Record: Who gets cited? What content gets linked?
5. Analyze: What makes their content more citable?
```

### Step 4: Comparison Page SOP

Every competitor deserves a comparison page: `yoursite.com/vs/[competitor]`

**Page Structure:**

```markdown
# [Your Product] vs [Competitor]: [Year] Honest Comparison

## TL;DR
[Fair 2-sentence summary — who should pick what]

## Quick Feature Comparison
| Feature | You | Competitor | Notes |
|---------|-----|------------|-------|
| [feature 1] | ✅ | ❌ | [context] |
| [feature 2] | ✅ | ✅ | [your advantage] |
| Pricing | $X/mo | $Y/mo | [value framing] |

## Where [You] Wins
[Specific use cases with evidence]

## Where [Competitor] Wins  
[Be honest — builds trust and E-E-A-T]

## Migration Guide
[If switching from competitor to you — tactical value]

## FAQ
[Questions people ask when comparing — Schema markup]
```

**Key Rules:**
- Be genuinely fair — one-sided pages don't rank or convert
- Update quarterly — stale comparison pages lose rankings
- Add Schema: FAQPage + Article
- Target keyword: "[competitor] vs [you]" AND "[you] vs [competitor]"
- Internal link from your pricing page and homepage nav

### Step 5: Positioning Strategy

Based on competitive analysis, define:

| Element | Your Position |
|---------|--------------|
| Category | What space do you own? |
| Differentiation | What's uniquely true about you? |
| Proof points | 3 specific numbers/stories |
| Anti-positioning | What you deliberately DON'T do |

## Deliverables

After running this analysis, you'll have:
1. **Keyword gap report** — 20-50 target keywords with action plans
2. **AI citation scorecard** — Your visibility vs competitors across AI engines
3. **Comparison page drafts** — Ready-to-publish vs pages for top 3 competitors
4. **Content calendar** — Prioritized list of content to create/optimize
5. **Positioning document** — Clear differentiation framework

## Related Skills

- [gingiris-seo-geo](https://clawhub.ai/skills/gingiris-seo-geo) — Full SEO & GEO methodology
- [gingiris-blog-writer](https://clawhub.ai/skills/gingiris-blog-writer) — Write the comparison content
- [gingiris-b2b-growth](https://clawhub.ai/skills/gingiris-b2b-growth) — B2B positioning strategy