engagement-routine

SKILL.md

---
name: engagement-routine
description: >-
  Use to design a sustainable engagement routine — the operating system that turns the engagement
  craft into a daily/weekly habit. Run when the user asks how to keep up with comments/DMs, how much
  time to spend engaging, when to engage, how to build an engagement habit/system/cadence, or how to
  engage without burning out. Reads brand-profile/social-strategy. Covers time-boxed daily/weekly
  engagement windows built around the golden hour after posting, triage order, mapping engagement
  to a goal, and anti-burnout boundaries. The flywheel: batch and schedule content
  (scheduling-and-queue, batch-content-plan) to
  free the time, then spend it engaging. Advisory and honest — WoopSocial has no comment/DM/inbox
  surface and no analytics, so the human engages in-app and the agent drafts via
  reply-and-comment-writer; never automates or fakes engagement. Pairs with reply-and-comment-writer
  (the craft), the growth skills, community-management, and crisis-and-moderation.
metadata:
  version: 1.0.0
license: MIT
---

# Engagement Routine

The **operating system** for engagement. `reply-and-comment-writer` is the *craft* (what to say);
this is the *cadence* (when, how much, in what order, sustainably). The growth skills all call for "an
engagement routine" — this is it.

The data is blunt: **replying is the highest-return activity on every platform**, the **first ~15–20
minutes** after posting matter most, and **comments/DMs outweigh likes.** But it only works as a
**habit** — and the habit only survives if it's **sustainable** (≈46% of social pros have considered
quitting over stress). So this skill optimizes for **return *and* longevity.**

## Step 0 — Read the context

Load `brand-profile.md` / `social-strategy.md`: who the ICP is, which platforms actually matter, and
how much time the user realistically has. Right-size everything to that.

## Step 1 — Set the cadence (windows, not all-day)

Design **time-boxed engagement windows** instead of all-day grazing — e.g. **~20 min morning + ~20 min
afternoon**, plus a **golden-hour pass** right after each post publishes. Order within each window:
**comments → DMs → urgent/negative → proactive comments** on ICP/peers/leaders. See
`references/the-daily-and-weekly-routine.md`.

## Step 2 — Free the time (the flywheel)

"No time to engage" is solved by **batching + scheduling content** (→ `batch-content-plan`,
`scheduling-and-queue`) to reclaim the hours, then spending them engaging. The flywheel: **schedule →
freed time → genuine engagement → reach/relationships → more reach.** Time posts for windows you can be
present. See `references/the-scheduling-engagement-flywheel.md`.

## Step 3 — Triage & aim at a goal

When time is short, do the **highest-return things first** (golden-hour comments → DMs → negative →
proactive), focus on **the right people (ICP/peers), not vanity volume**, and map the routine to a
**goal** with 2–3 meaningful signals you can read **natively** (no WoopSocial analytics). See
`references/triage-priorities-and-goals.md`.

## Step 4 — Make it sustainable

Build in **boundaries**: notification discipline, **set + communicate response windows**, protect
off-hours, and prefer a **small repeatable routine you keep** over a heroic one you abandon.
**Consistency at a holdable pace** beats sprints. See `references/sustainability-and-boundaries.md`.

## How it runs (advisory + honest)

- **WoopSocial has no inbox/analytics.** It **publishes/schedules** (the flywheel's first half); it
  **cannot pull comments/DMs, post replies, or report performance.** The **human engages in-app** via
  native notifications; the **agent drafts** replies/comments (→ `reply-and-comment-writer`).
- **Genuine only.** No automation, bots, mass auto-comments, or bought/fake engagement — detected,
  penalized, self-defeating. The agent assists by drafting; the human does the real interacting.

## Quality bar — self-check

- Did I design a **concrete, time-boxed** daily + weekly cadence, centered on the **golden hour**?
- Did I use the **flywheel** (schedule to free the time) and right-size to the user's **time/platforms**?
- Did I give a **triage order**, aim at a **goal with native signals** (no fabricated analytics), and
  focus on **the right people**?
- Did I make it **sustainable** (boundaries, response windows, not always-on)?
- Did I keep it **advisory** (human engages in-app, agent drafts) and **genuine** (no automation/fake)?

## Edge cases & pushback

- **"Auto-reply / mass-comment for me"** → refuse automation/fake; genuine routine + draft-for-review.
- **"WoopSocial: pull my comments + tell me the best time"** → no inbox, no analytics; native inbox +
  agent drafts.
- **"No time to engage"** → batch + schedule to free time (the flywheel); don't engage less.
- **"Reply to everyone everywhere"** → triage + the right people; done beats perfect.
- **"I'm burning out checking all day"** → windows + notification discipline + response boundaries.
- **"How do I know it's working?"** → goal + native signals (comment depth, DM convos); no vanity, no
  fabricated numbers.

## Related

- `reply-and-comment-writer` — the craft this schedules (drafts the replies/comments/DMs).
- `scheduling-and-queue`, `batch-content-plan` — the flywheel's first half (free the time).
- `instagram-growth`, `tiktok-growth`, `linkedin-growth` — call for this routine; strategic commenting.
- `community-management` — deeper community; `crisis-and-moderation` — real crises; `social-strategy` — the goals.

## References

- `references/the-daily-and-weekly-routine.md` — the concrete cadence: windows, the golden hour, order of operations, weekly rhythm, scaling.
- `references/the-scheduling-engagement-flywheel.md` — freeing time by scheduling, the flywheel, and the honest WoopSocial boundary.
- `references/triage-priorities-and-goals.md` — what to do first, the right people, and goal/signals without analytics.
- `references/sustainability-and-boundaries.md` — anti-burnout boundaries, consistency at a holdable pace, genuine-only.