Outreach Campaigns

SKILL.md

---
name: outreach
description: Manage outreach campaigns on LGM, Lemlist and Apollo.io via API. Create campaigns, add leads, check stats, and automate sequences.
---

# Outreach Campaign Management

Automate sales outreach via LGM (La Growth Machine), Lemlist and Apollo.io APIs.

## Quick Start

```bash
# LGM - Quick status
~/clawd/skills/outreach/scripts/lgm.sh status

# Lemlist - List campaigns
~/clawd/skills/outreach/scripts/lemlist.sh campaigns

# Apollo - Search contacts
~/clawd/skills/outreach/scripts/apollo.sh contacts-search '{"q_organization_name": "Acme"}'
```

## API Keys

- LGM: `~/clawd/secrets/lgm.key`
- Lemlist: `~/clawd/secrets/lemlist.key`
- Apollo: `~/clawd/secrets/apollo.key`

---

## LGM (La Growth Machine)

Multichannel outreach (LinkedIn + Email sequences).

| Command | Description |
|---------|-------------|
| `status` | Quick overview of all campaigns |
| `campaigns [limit]` | List campaigns |
| `campaign <id>` | Get campaign details |
| `audiences` | List all audiences |
| `audience <id>` | Get audience details |
| `leads <audience-id> [limit]` | List leads in audience |
| `create-lead <aud-id> <email> <first> <last> [company] [linkedin]` | Add lead to audience |
| `members` | List team members |

### Examples
```bash
./lgm.sh status
./lgm.sh campaigns
./lgm.sh leads 68f793ad462c671091c11100 50
./lgm.sh create-lead 68f793ad462c671091c11100 john@acme.com John Smith "Acme Corp" "https://linkedin.com/in/john"
```

---

## Lemlist

Email-first outreach with personalization.

| Command | Description |
|---------|-------------|
| `campaigns` | List all campaigns |
| `campaign <id>` | Get campaign details |
| `campaign-stats <id>` | Get campaign statistics |
| `add-lead <campaign-id> <email> <first> <last> <company>` | Add lead to campaign |
| `leads <campaign-id>` | List leads in campaign |
| `pause <campaign-id>` | Pause a campaign |
| `start <campaign-id>` | Start/resume a campaign |

### Examples
```bash
./lemlist.sh campaigns
./lemlist.sh add-lead cam_abc123 john@acme.com John Smith "Acme Corp"
./lemlist.sh pause cam_abc123
```

---

## Apollo.io

Contact database + enrichment (31K+ contacts, 8.8K accounts).

| Command | Description |
|---------|-------------|
| `contacts-search <json-filters>` | Search contacts in CRM |
| `accounts-search <json-filters>` | Search accounts |
| `enrich <email>` | Enrich person data by email |
| `create-contact <json>` | Create a new contact |

### Examples
```bash
./apollo.sh contacts-search '{"q_organization_industry_tag_ids": ["healthcare"]}'
./apollo.sh enrich ceo@targetcompany.com
./apollo.sh accounts-search '{"q_organization_name": "Kaiser"}'
```

---

## Platform Comparison

| Feature | LGM | Lemlist | Apollo |
|---------|-----|---------|--------|
| LinkedIn automation | ✅ | ❌ | ❌ |
| Email sequences | ✅ | ✅ | ⚠️ (tier) |
| Contact enrichment | ✅ | ❌ | ✅ |
| Contact database | ❌ | ❌ | ✅ (31K) |
| Multichannel | ✅ | ❌ | ❌ |

---

## Current State (2026-01-22)

**LGM:** 3 active campaigns (PAUSED), 168 leads, 0-8% reply rates
**Lemlist:** DC-Leaders&IT running
**Apollo:** 31,195 contacts, 8,856 accounts