DoctorClaw Social Drafter

SKILL.md

---
name: doctorclaw-social-drafter
description: "Social media drafter — turn ideas into platform-ready posts for LinkedIn, X, Instagram, and more. On-demand."
version: 1.0.0
tags: [social-media, marketing, content, posts, automation]
metadata:
  clawdbot:
    emoji: "📱"
source:
  author: DoctorClaw
  url: https://www.doctorclaw.ceo
---

# Social Media Drafter

Stop staring at a blank post. Give this skill an idea, a topic, or a rough thought — and it drafts platform-optimized posts for LinkedIn, X/Twitter, Instagram, and Facebook. Match your voice, hit the right length, and include hooks that get engagement.

Trigger on-demand whenever you have something to share, or batch-draft a week's worth of content in one sitting.

## What You Get

- Platform-specific posts from a single idea (LinkedIn, X, Instagram, Facebook)
- Posts matched to your brand voice and style
- Hooks and CTAs optimized for each platform's algorithm
- Hashtag suggestions based on your niche
- Content variations — multiple angles from one topic
- Batch mode for creating a week of content at once

## Setup

### Required
- Nothing — this skill works out of the box. Just tell your agent what to post about.

### Optional (but recommended)
- **Brand voice doc** — a file describing your tone, style, and audience so posts are consistent
- **Post history** — examples of your best-performing posts for style matching
- **Posting tool** — Buffer, Hootsuite, or direct API access to schedule posts after approval
- **Content calendar** — a file or sheet tracking what you've posted and what's planned

### Configuration

Tell your agent:

1. **Your niche/industry** — what you do and who you're talking to
2. **Brand voice** — how you sound (professional, casual, witty, educational, inspirational)
3. **Platforms** — which platforms to draft for (default: all four)
4. **Hashtag strategy** — your go-to hashtags or let the agent suggest based on topic
5. **Post length preference** — short and punchy vs. longer storytelling
6. **CTA style** — how you end posts (question, link, call to action, none)

## How It Works

### Step 1: Capture the Idea
- User provides a topic, idea, link, or rough thought
- Can be as simple as "post about why small businesses need AI" or as detailed as a full outline
- If a URL is provided, extract the key points for repurposing

### Step 2: Adapt for Each Platform

**LinkedIn** (professional, 1300 char sweet spot)
- Open with a bold hook (first line matters most — it's above the fold)
- Use line breaks for readability
- Include a personal angle or story
- End with a question or call to engagement
- 3-5 relevant hashtags

**X/Twitter** (concise, 280 char limit)
- Punchy, quotable one-liner or thread
- If the idea is big, suggest a thread format (numbered tweets)
- Use conversation starters
- 1-2 hashtags max

**Instagram** (visual-first, caption up to 2200 char)
- Start with a hook before the "more" fold
- Conversational, relatable tone
- Include CTA (save, share, comment)
- 15-25 hashtags in a comment block (not inline)
- Suggest image/carousel concept

**Facebook** (community-focused, medium length)
- More casual and conversational
- Ask questions to drive comments
- Personal stories perform well
- Minimal hashtags (0-3)

### Step 3: Generate Variations
For each platform, draft 2 options:
- **Version A** — the primary draft matching your voice
- **Version B** — an alternative angle (different hook, tone, or format)

### Step 4: Present for Review

```
📱 Social Drafts — "[Topic]"

📘 LINKEDIN
Version A:
[Full post text]
#hashtag1 #hashtag2 #hashtag3

Version B:
[Alternative angle]

🐦 X/TWITTER
Version A:
[Tweet text — within 280 chars]

Version B (Thread):
1/ [Opening tweet]
2/ [Supporting point]
3/ [CTA/conclusion]

📸 INSTAGRAM (caption)
Version A:
[Caption text]
.
[Hashtag block]
🖼️ Image idea: [suggestion]

📘 FACEBOOK
Version A:
[Post text]
```

### Step 5: Refine & Deliver
- User reviews, picks favorites, requests edits
- Agent refines based on feedback
- If posting tool is connected, schedule the approved posts
- Log posted content to content calendar

## Examples

**User:** "Draft a post about how AI agents save small business owners 10+ hours a week"

**Agent responds with drafts:**

> 📱 Social Drafts — "AI agents saving time for small businesses"
>
> 📘 LINKEDIN
> I used to spend 2 hours every morning just reading emails, checking my calendar, and figuring out what to work on.
>
> Now my AI agent does it in 30 seconds.
>
> Here's what changed when I set up an AI executive assistant:
> → Morning briefings: automated
> → Email triage: automated
> → Client follow-ups: automated
> → Invoice reminders: automated
>
> That's 10+ hours/week back in my pocket.
>
> The wild part? It costs less than Netflix.
>
> What would you do with an extra 10 hours every week?
>
> #SmallBusiness #AI #Productivity #Automation #Entrepreneur
>
> 🐦 X/TWITTER
> My AI agent handles my email, calendar, and client follow-ups while I sleep.
>
> 10+ hours/week saved. Costs less than Netflix.
>
> The future of small business isn't hiring more people. It's building smarter systems.
>
> 📸 INSTAGRAM
> I got 10 hours of my week back. Here's how. 👇
>
> I set up an AI agent that handles the busywork I used to dread...
> [continues]

**User:** "Love the LinkedIn one. Make the X post more punchy."

**Agent:** Revises the X post with a sharper hook and resubmits.

---

**User:** "Batch me 5 posts for this week about running a solo business"

**Agent:** Generates 5 topic ideas with full platform drafts for each — Monday through Friday content ready to go.

## Customization Ideas

- **Content repurposing** — turn blog posts, podcasts, or videos into social posts automatically
- **Engagement monitoring** — track which post styles get the most engagement and adapt
- **Trend surfing** — monitor trending topics and draft timely posts
- **Thread builder** — create long-form X threads from articles or ideas
- **Carousel generator** — outline Instagram carousel slides from educational content
- **Scheduling integration** — auto-queue approved posts via Buffer or direct API

## Want More?

This skill handles social media drafting. But if you want:

- **Custom integrations** — connect to Buffer, Hootsuite, or post directly via platform APIs
- **Advanced automations** — auto-schedule posts, monitor engagement, repurpose content across channels
- **Full system setup** — identity, memory, security, and 5 custom automations built specifically for your workflow

**DoctorClaw** sets up complete OpenClaw systems for businesses:

- **Guided Setup ($495)** — 2-hour live walkthrough. Everything configured, integrated, and running by the end of the call.
- **Done-For-You ($1,995)** — 7-day custom build. 5 automations, 3 integrations, full security, 30-day support. You do nothing except answer a short intake form.

→ [doctorclaw.ceo](https://www.doctorclaw.ceo)