Creator Brand Kit

SKILL.md

---
name: creator-brand-kit
description: "Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time."
homepage: https://mohitagw15856.github.io/pm-claude-skills/skill/creator-brand-kit.html
metadata:
  {
    "openclaw": { "emoji": "🎬" }
  }
---

# Creator Brand Kit Skill

The difference between a creator who compounds and one who churns content is *consistency* — same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.

## Working from a brief

Given a rough description (handle, what they post, vibe), **build the full kit anyway** — propose a sharp niche and pillars, and label choices as *(draft — confirm)*. Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.

## Required Inputs

Ask for (if not already provided):
- **What they create** and **where** (platforms/handles)
- **Who it's for** (the specific audience) and what they want
- **The creator's personality / how they want to sound**
- **Goal** (grow, monetize, build authority, drive a product)

## Output Format

A one-page, reusable brand kit:

### 1. Niche & positioning
- **Niche (specific):** [audience] + [topic] + [angle]
- **Positioning line:** "I help [who] [achieve what] through [how]."
- **What makes you different:** the angle no one else in the niche owns.

### 2. Audience
Who they are, what they struggle with, what they aspire to, where they hang out.

### 3. Content pillars
**3–5 pillars** (the recurring themes you post about), each with: what it covers, why it serves the audience, and 2–3 example post ideas. Aim for a mix of *grow* (reach), *nurture* (trust), and *convert* (sell).

### 4. Voice & tone
- **3 voice attributes** (e.g. "direct, warm, a little contrarian") with a do/don't example each.
- **Words you use / avoid.**
- A **2-sentence sample** written in-voice as a reference.

### 5. Bio & handles
- A **profile bio** (≤150 chars) and a longer about-line.
- Consistent handle/name guidance across platforms.

### 6. Reuse note
How to paste this into other skills (or the Playground "🧠 Your context" box / a `CONTEXT.md`) so [[content-repurposer]], [[hook-writer]], [[short-form-script]], and [[newsletter-writer]] all sound like you.

## Scoring Rubric (0–40)

Score any output of this skill before handing it over; 32+ is ship-quality.

| Dimension | 0 | 5 | 10 |
|---|---|---|---|
| **Niche sharpness** | A broad category ("fitness", "tech") that positions against everyone | Audience and topic named, but the angle is generic — ten other creators could claim the same line | Audience + topic + angle so specific the positioning line excludes most of the niche's competitors, with the differentiator stated |
| **Pillar durability & funnel mix** | Pillars are topics-of-the-week or a flat content list with no purpose per pillar | 3–5 durable themes, but all serve reach — no deliberate grow/nurture/convert mix, thin example ideas | Each pillar states what it covers, why it serves the audience, 2–3 concrete post ideas, and the set visibly spans grow, nurture, and convert for the stated goal |
| **Voice demonstrability** | Voice is a list of adjectives with no examples | Attributes have examples, but they're interchangeable — another writer still couldn't reproduce the voice | Every attribute has a do/don't pair, words-to-use/avoid are listed, and the in-voice sample would pass as the creator's own writing |
| **Reusability as a foundation** | Bio is clever but says nothing about who it helps; no guidance on reusing the kit | Bio works and fits limits, but the kit ends there — no wiring to downstream content skills | Bio (≤150 chars) names who it's for and what they get, handles are consolidated, and the reuse note tells you exactly how other skills consume this kit |

## Quality Checks

- [ ] The niche is specific (audience + topic + angle), not a broad category
- [ ] 3–5 pillars spanning grow / nurture / convert, each with example ideas
- [ ] Voice is described with do/don't examples, not just adjectives
- [ ] Bio is within platform limits and actually says who it's for
- [ ] Includes how to reuse the kit across the other content skills

## Anti-Patterns

- A vague niche ("lifestyle", "tech") that positions against everyone
- Pillars that are topics-of-the-week, not durable themes
- Voice = a list of adjectives with no examples
- A clever bio that doesn't say who it helps or what they get