Content Repurposing Pipeline

SKILL.md

# Content Repurposing Pipeline

Turn one piece of long-form content into 8+ formats automatically. Feed in a blog post, podcast transcript, YouTube video, or raw notes — get back a complete content kit ready to publish everywhere.

## When to use

Use this skill when the user needs to:
- Maximize ROI from a single piece of content
- Fill a content calendar without writing from scratch
- Repurpose old content into fresh formats
- Build an email list with newsletter content
- Create short-form video scripts from blog posts
- Distribute content across multiple channels efficiently

## How it works

1. Ask for the source content (URL, text, or file)
2. Ask which output formats are needed (or default to all)
3. Ask for brand voice (professional / casual / educational / storytelling)
4. Ask for target audience
5. Generate all formats, each optimized for its medium

## Output Formats

### 1. Email Newsletter
- Subject line (A/B variants provided)
- Preview text (90 chars)
- Opening hook
- 3–5 key takeaways as scannable bullets
- One clear CTA
- Estimated read time: 2–3 minutes
- Length: 300–500 words

### 2. Twitter/X Thread
- 8–12 tweets
- Hook + insights + CTA structure
- Platform-optimized formatting

### 3. LinkedIn Post
- Professional angle
- 200–300 words
- Engagement-optimized closing

### 4. Short-Form Video Script (TikTok / Reels / Shorts)
- 60-second script
- Hook in first 3 seconds
- Visual directions in brackets [cut to: ...]
- Trend-aware format suggestions

### 5. Podcast Show Notes
- Episode title and description
- Timestamps outline
- Key quotes to highlight
- Guest/resource links section
- SEO-optimized description (150 words)

### 6. Quote Cards (10 pull-quotes)
- 10 standalone quotes extracted from content
- Each formatted for visual design (under 140 chars)
- Suggested visual treatment for each

### 7. FAQ Page Section
- 5–8 questions derived from the content
- Answers in 50–100 words each
- Schema-ready format

### 8. Internal Linking Suggestions
- 5 anchor text suggestions for linking to this content from other pages
- Recommended pages to link FROM (based on topic relevance)

## Content Extraction Process

When processing source content, the agent will:
1. Identify the core thesis (1 sentence)
2. Extract 5–7 key insights
3. Find 3–5 memorable quotes or statistics
4. Identify the primary and secondary audience
5. Note the content's funnel stage (awareness / consideration / decision)

All outputs are derived from these extracted elements to ensure consistency across formats.

## Output Template

```
=== CONTENT REPURPOSING KIT ===
Source: [title/URL]
Core thesis: [1-sentence summary]
Tone: [detected/set tone]
Generated: [date]

--- 1. EMAIL NEWSLETTER ---
Subject A: [subject line]
Subject B: [alternative]
Preview: [90-char preview text]

[Full newsletter body]

CTA: [specific action]

---

--- 2. TWITTER/X THREAD ---
[Full thread with numbered tweets]

---

--- 3. LINKEDIN POST ---
[Full post]

---

--- 4. SHORT-FORM VIDEO SCRIPT (60 sec) ---
[0:00] Hook: "[Opening line]"
[0:05] [Main point 1]
...
[0:55] CTA: "[Closing action]"

---

--- 5. PODCAST SHOW NOTES ---
Title: [episode title]
Description: [150-word SEO description]
Timestamps:
  00:00 — [topic]
  ...
Key quotes:
  - "[quote]"

---

--- 6. PULL QUOTES (for visual content) ---
1. "[Quote 1]"
2. "[Quote 2]"
...

---

--- 7. FAQ SECTION ---
Q: [question]
A: [50-100 word answer]
...

---

--- 8. INTERNAL LINKING ---
Anchor texts to use when linking to this page:
- "[anchor text 1]"
- "[anchor text 2]"
...
```

## Efficiency Notes

- One blog post typically yields 2–3 weeks of social content
- Email newsletters repurposed from blog posts get 15–25% higher open rates than standalone newsletters
- Short-form video scripts from existing content outperform improvised scripts in retention
- FAQ sections added to existing posts can increase organic traffic 10–30% within 90 days