Commitment and Consistency

SKILL.md

---
name: commitment-consistency
description: >
  Activate when: user says "foot in the door," "I already committed so I have to follow through,"
  "how do I design onboarding / a sales sequence / a commitment ladder," "Cialdini," "would I do
  this fresh," or is evaluating whether past small steps are pulling them into a bigger decision.
  Do NOT activate when: the situation is genuinely single-shot with no prior commitment history;
  commitment framing would be used to pressure someone who already has limited choice.
---

# Commitment and Consistency

## Overview

Small commitments today dramatically raise the probability of large commitments tomorrow — people have a strong drive to behave consistently with prior choices, especially ones that were public, voluntary, and effortful. Freedman & Fraser (1966) showed a trivial petition tripled compliance with a much larger request two weeks later. Cialdini (1984) systematized it as one of six universal influence levers. Use this skill to design ethical commitment paths (onboarding, sales, hiring, fundraising) or to defend yourself when past commitments are pulling you toward choices you wouldn't otherwise make.

Composes with [`reciprocity`](../reciprocity/SKILL.md), [`social-proof`](../social-proof/SKILL.md), [`anchoring`](../anchoring/SKILL.md), [`door-in-the-face`](../door-in-the-face/SKILL.md), [`sunk-cost-fallacy`](../sunk-cost-fallacy/SKILL.md).

## When to Use

- Designing user onboarding, sales sequences, or commitment ladders
- Hiring or fundraising processes; behavior-change initiatives
- Evaluating whether past small steps are pulling you toward a current decision you wouldn't otherwise make
- Defending against high-pressure sales or escalation tactics

**Not when:** genuinely single-shot with no prior commitment history; framing would pressure someone with already limited choice.

## Coaching Novices (Adaptive Front Door)

- **Engine mode:** user has a concrete design or defense situation → run The Process directly.
- **Coach mode:** user is unfamiliar → guide step by step.

In Coach mode, respond one step at a time. Each [WAIT] is a hard stop — output only that step's question, then stop.

1. **One-line:** small commitments today substantially raise the probability of large commitments tomorrow — design ethically, and use the fresh-start question when defending.
2. **Check fit.** No commitment history = design mode; prior commitments present = defense mode.
3. **Elicit the specific situation.** What's the current decision or design? What prior commitments are relevant?
> **[WAIT — do not advance until user responds]**
4. **One question at a time:** what's the commitment ladder? Would I make this choice fresh? What's the ethical balance?
> **[WAIT — do not advance until user responds]**
5. **Close:** design or defense action + acknowledgment of the consistency drive + plan for re-evaluation.
> **[WAIT — do not advance until user responds]**

## The Process

**Step 1 — Identify:** current decision or design · prior commitment history · stakes.

**Step 2 — If designing:** map the ladder (ultimate goal → small steps). Each step must be voluntary, effortful, visible, and genuinely serve the user. Include exit options at each stage.

**Step 3 — If defending:** apply the Cialdini fresh-start test. *"Knowing what I know now, if I had not made the prior commitments, would I make the same choice?"* If no, the consistency drive is the trap.

**Step 4 — Check the ethical line:** Does each step benefit the user? Are exits clearly available? Are commitments truthful? Is the counterparty using this for the user's benefit or for manipulation?

**Step 5 — Apply or resist:** build small commitments deliberately (design) or articulate the decision on its own merits (defense). Document so consistency drives don't re-emerge.

**Step 6 — Monitor:** high churn or regret after a designed path = ethical line was crossed. Ongoing "I committed so I must" feeling = apply fresh-start test again.

## Output: Commitment-Consistency Analysis

```markdown
# Commitment-Consistency Analysis: <decision>
## Situation — current decision · prior commitments · stakes
## If designing — goal commitment · step-by-step path · voluntary/effortful/public/serves user · exit options
## If defending — Cialdini fresh-start result · decision implication
## Ethical line — designer perspective · user perspective · net assessment
## Action — implement / resist / modify · monitoring plan
```

*→ Method in Action: [Freedman-Fraser 1966 + Cialdini Systematization + Modern Applications](examples/freedman-fraser-1966-cialdini-systematization-modern-applications.md)*

## Pack: Commitment-Consistency Application Patterns

| Domain | Small commitment | Larger subsequent commitment | Ethical note |
|---|---|---|---|
| B2B sales | Discovery call | Demo → trial → contract | Genuine fit; easy exit |
| SaaS onboarding | Profile setup | Free trial → paid subscription | Real value; easy cancellation |
| Hiring | Initial interview | Multi-round → offer | Realistic role description |
| Fundraising | Intro coffee | Pitch → soft commit → close | Honest pipeline communication |
| Behavior change | Daily check-in | 30-day streak → habit formation | User-controlled; no shame on lapse |
| Subscription products | Free trial | Paid → annual → enterprise | Trial = real product |
| Education | Free intro lesson | Course → certificate → degree | Genuine learning; fair pricing |
| Community building | First post / vote | Regular engagement → moderator | Community-owned norms |

*→ Primary sources: [references/sources.md](references/sources.md)*

## Common Rationalizations

**[D] = designed upfront | [O] = observed in real use. [O] entries are more valuable.**

| Fake move | Reality |
|---|---|
| [D] "I committed to this, I have to see it through" | Apply fresh-start test. If you wouldn't choose this today, the consistency drive is the trap. |
| [D] "It's just one small step" | Small steps are how the dynamic operates — each is part of a ladder. |
| [D] "Quitting now wastes the previous effort" | That's sunk cost. Combined with consistency drive, it's especially powerful. See [`sunk-cost-fallacy`](../sunk-cost-fallacy/SKILL.md). |
| [D] "Everyone uses commitment paths; it's fine" | Most are ethical. The line is on user benefit, not on whether the path exists. |
| [D] "I'd look weak if I changed my mind" | Updating beliefs based on new information is strength, not weakness. |
| [D] "I'll defend rationally in the moment" | Empirically false. The defense must be structural; in-the-moment cognition is heavily influenced. |
| *→ Add [O] entries here after each real use — paste the actual failure pattern* | *What went wrong and why* |

## Red Flags

- Series of small commitments requested without the long-term ask being disclosed
- "I committed to this; I have to follow through" is the operative justification
- Counterparty's escalation pattern resembles a designed commitment ladder
- Sunk cost + consistency are reinforcing each other
- Public commitment was elicited and is now being leveraged

## Verification

- [ ] If designing: ladder is voluntary, effortful, public, and serves the user; exit options available
- [ ] If defending: Cialdini fresh-start test applied; decision justified on its own merits
- [ ] Ethical line (user benefit, transparency, exit options) examined
- [ ] Sunk cost separated from consistency drive
- [ ] Monitoring plan in place

---

*Part of **deciqAI Knowledge Skills** — open-source thinking skills that make rigor executable for AI agents. Built by deciqAI · https://deciqai.com · Contributions welcome — see the template at the repo root.*