Cold Outreach Starter

SKILL.md

---
name: Cold Outreach Starter
description: "Free cold outreach templates — 5 proven email formulas for B2B outreach. Generate personalized openers, follow-ups, and value props. Upgrade to Pro for automation + sequences."
author: CertainLogic
license: MIT
homepage: https://certainlogic.ai/brain
version: 1.0.1
---

# Cold Outreach — Free Templates

> **5 proven email templates for B2B cold outreach. Copy, customize, send. Free forever.**

---

## Quick Start

1. **Pick a template** below (scroll to Templates)
2. **Copy** it and fill in `{placeholders}` with your info
3. **Optional:** Verify your claims with Company Brain (`clawhub install company-brain-os`)

**Time to first email:** ~5 minutes

---

## Templates

### 1. The "Observational" Opener

**Best for:** First contact, showing you did research

```
Hi {name},

I was looking at {company}'s recent {project/initiative} and noticed {specific observation}.

That made me think — are you currently {related challenge}?

If yes, I have a {specific result} that might help.

Worth a 5-minute conversation?

{signature}
```

**Example:**
```
Hi Sarah,

I was looking at Acme Corp's recent expansion into APAC and noticed your team grew from 12 to 34 people in 6 months.

That made me think — are you currently onboarding faster than your systems can handle?

If yes, we just reduced onboarding ramp time from 90 to 14 days for a similar-stage company.

Worth a 5-minute conversation?

— Anton, CertainLogic
```

---

### 2. The "Value First" Opener

**Best for:** Busy executives who screen aggressively

```
{name} — {specific result} without {common objection}.

That's what we just did for {similar company}.

Want the 2-minute breakdown?

{signature}
```

**Example:**
```
James — 3x faster agent responses without hiring more engineers.

That's what we just did for TechCorp.

Want the 2-minute breakdown?

— Anton, CertainLogic
```

---

### 3. The "Question" Opener

**Best for:** Starting conversations, not pushing demos

```
Hi {name},

Quick question: How does {company} currently handle {specific pain point}?

I ask because we built {solution} for {similar company} and they saw {specific result}.

Not pitching — genuinely curious about your approach.

{signature}
```

**Example:**
```
Hi Marcus,

Quick question: How does DataFlow currently handle agent hallucinations in production?

I ask because we built a verification layer for StreamCo and they cut false-positives by 92%.

Not pitching — genuinely curious about your approach.

— Anton, CertainLogic
```

---

### 4. The "Follow-Up" (Ghosted After 1st Email)

**Best for:** Day 4-7 after no response

```
Hi {name},

Wanted to float this to the top of your inbox.

Last week I mentioned {specific result} for {similar company}.

If {pain point} isn't a priority right now, totally understand.

If it is, here's a 90-second video explaining how it works: {link}

{signature}
```

---

### 5. The "Break-Up" (Final Email)

**Best for:** Day 14, last attempt

```
Hi {name},

I haven't heard back, so I'm going to assume {pain point} isn't a priority for {company} right now.

Fair enough — timing is everything.

I'll check back in a few months. If things change, feel free to reach out.

{signature}

P.S. — Here's a free resource on {related topic} that helped 3 companies similar to yours: {link}
```

---

## Free vs Pro

| Feature | Free | Pro (Coming Soon) |
|---------|------|-------------------|
| Templates | 5 proven formulas | 20+ formulas + custom |
| Personalization | Manual | AI-powered research |
| Follow-up schedule | You track it | Automated sequences |
| Send volume | Unlimited (you handle) | Unlimited + tracking |
| A/B testing | ❌ | ✅ |
| CRM integration | ❌ | HubSpot, Salesforce, Pipedrive |

**Pro version:** Not yet available. Get notified at [certainlogic.ai/brain](https://certainlogic.ai/brain)

---

## Usage

1. Pick a template
2. Fill in {placeholders}
3. Run through Company Brain to verify claims (`clawhub install company-brain-os`)
4. Send
5. Track responses (Pro handles this automatically)

---

## Legal Notes

- CASL/GDPR compliant templates
- Always include unsubscribe link
- Never claim you worked for companies you didn't
- Use verified facts only (Company Brain check recommended)

---

## Related

- **Company Brain Core OS** — Verify your claims before sending
- **Skill Oracle** — Find more tools for your sales stack

---

*Built with brutal honesty by [CertainLogic](https://certainlogic.ai)*