China to Global

SKILL.md

---
name: china-to-global
description: |
  China-to-Global Go-to-Market Playbook — Complete guide for Chinese products/apps expanding to global markets. From App Store optimization to global launch strategies. Real case studies: TikTok, SHEIN, Alibaba, MiHoYo. Covers: localization strategy, App Store optimization, Product Hunt launch, Reddit/HackerNews marketing, KOL partnerships, payment infrastructure, legal compliance.

  出海运营完整指南 — 中国产品全球化实战手册。从 App Store 优化到全球发布策略。真实案例：TikTok、SHEIN、米哈游、AFFiNE。涵盖：本地化策略、ASO优化、PH发布、Reddit/HN营销、KOL合作、支付基础设施、法律合规。

  Website: https://www.gingiris.com

  Keywords: 出海, China to global, global expansion, overseas marketing, cross-border, international launch, localization, ASO, App Store optimization, 产品出海, 出海运营, 全球化
---

# 出海运营完整指南

> 🌍 **Language / 语言**: [中文](#中文版) | [English](https://github.com/Gingiris/china-to-global/blob/main/README.md)

## 中文版

### 核心框架：出海增长飞轮

```
     ┌─────────────┐
     │  产品本地化  │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  渠道选择    │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  发布冷启动  │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  增长放大    │
     └─────────────┘
```

### 出海关键成功因素

1. **本地化 > 翻译** — 不是简单翻译，是文化适配
2. **Day 1 收费** — 不要再走"免费获取用户"的老路
3. **KOL 渠道合作** — 建立本地信任背书
4. **数据驱动迭代** — A/B 测试定价、截图、关键词

### 工具资源

- [PH Launch Generator](https://gingiris.github.io/ph-comment-generator/)
- [ASO Guide](https://github.com/Gingiris/gingiris-aso-growth)
- [GitHub Stars Guide](https://github.com/Gingiris/gingiris-opensource)

---

*出海咨询: https://gingiris.com*