Cb Influencer Marketing Playbook

SKILL.md

---
name: Cross-border Influencer Marketing Playbook
description: A practical framework for identifying, vetting, briefing, managing, and measuring creator partnerships across overseas markets.
version: v1.0.0
tags: cross-border, influencer-marketing, kol, international-campaigns
---

# Cross-border Influencer Marketing Playbook

A practical framework for identifying, vetting, briefing, managing, and measuring creator partnerships across overseas markets.

## What This Skill Does

Guides you through mapping the creator ecosystem in your target region, selecting creator tiers, vetting authenticity and fraud risk, building cross-cultural briefs, designing compensation models, and setting up measurement frameworks.

## Core Modules

- Platform and creator ecosystem map
- Creator tier strategy
- Authenticity and fraud vetting checklist
- Cross-cultural briefing template
- Compensation and collaboration model
- ROI and learning measurement framework

## Trigger Keywords

overseas KOL strategy, influencer marketing abroad, cross-border creator campaign, KOC international, creator partnership foreign market

## Target Users

Growth marketers, brand managers, social media leads, and overseas campaign operators.

## Usage

Describe your campaign objective, target market, product, and budget. The skill returns a complete creator partnership playbook with templates and checklists.

## Safety

Creator contracts, advertising disclosures, and payment terms vary by jurisdiction and require local legal and tax review.


## Usage Scenarios

| # | User Input | Expected Output |
|---|---|---|
| 1 | "We are launching a beauty brand in South Korea. Build an influencer strategy: how do we find and vet K-beauty influencers?" | Strategy doc: platform focus (YouTube + Naver Blog + Instagram, not TikTok), KOL tiers (Mega 500K+ vs. Macro 100K-500K vs. Micro 10K-100K), vetting criteria (engagement rate > 2.5%, authentic comments, no bot followers), and outreach template in Korean. |
| 2 | "Draft an influencer contract that is legally enforceable in both the US and the UK, covering FTC and ASA disclosure requirements." | Bilingual contract template with: deliverables, usage rights, exclusivity period, disclosure requirements (#ad placement rules per FTC/ASA), payment terms, and jurisdiction clause. |
| 3 | "Analyze our influencer campaign results across 3 countries. Which influencer tier and content type delivered the best ROAS?" | Cross-country performance matrix: Micro-influencers in Mexico delivered 4.2x ROAS (highest), Macro-influencers in Germany 1.8x. Short-form video outperformed static posts 2.5:1. Recommends shifting budget toward micro-influencer video content in LatAm. |


### Scenario 2: 怎么找海外博主推广产品
**User input:** "我们做美妆工具出海，想在TikTok上找美国博主做推广。但不知道怎么找哪些是合适的、怎么谈合作、多少钱合理？"
**Expected output:** TikTok海外博主合作流程——找博主：在TikTok Creator Marketplace（官方平台）或Upfluence/Grin等工具搜索关键词#makeuptools #beautyhacks等，看粉丝量在5万-50万的mid-tier KOL（性价比最高）；筛选标准：互动率（粉丝5万但有10%以上互动率>粉丝50万但互动率1%）、视频质量（画面清晰/剪辑用心/口播自然）、受众重合度（看评论里用户是否像你的目标客户）；谈合作：发DM说明品牌+产品+合作方式（免费送产品换测评vs付费推广vs佣金分成）；定价参考：TikTok 5万粉丝≈$200-500/条post、50万粉丝≈$1000-3000/条post。关键：免费送产品（gifting-first）是最低成本的起步方式，只付邮费就好。