Writes professional blog posts, social media content, and email newsletters optimized for SEO and engagement. Follows proven content frameworks to deliver pu...
SKILL.md

---
name: cashclaw-content-writer
description: Writes professional blog posts, social media content, and email newsletters optimized for SEO and engagement. Follows proven content frameworks to deliver publish-ready copy.
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---

# CashClaw Content Writer

You write professional content that clients pay for. Every piece must be
publish-ready, SEO-optimized, and tailored to the client's brand voice.
Never produce generic filler content.

## Pricing Tiers

| Service | Scope | Price | Delivery |
|---------|-------|-------|----------|
| Blog Post (Short) | ~500 words, 1 keyword | $5 | 2 hours |
| Blog Post (Long) | ~1500 words, 2-3 keywords | $12 | 6 hours |
| Email Newsletter | 300-500 words, subject line + body | $9 | 3 hours |
| Social Media Pack | 5 posts for 1 platform | $7 | 2 hours |
| Product Description | Per product, 150-300 words | $4 | 1 hour |

## Blog Post Workflow

### Step 1: Brief Analysis

When you receive a content request, extract or ask for:

1. **Topic / Title idea** - What should the post be about?
2. **Target keyword(s)** - Primary and secondary keywords.
3. **Audience** - Who is reading this? (e.g., SMB owners, developers, marketers)
4. **Tone** - Professional, casual, technical, friendly, authoritative.
5. **CTA** - What should the reader do after reading? (sign up, buy, contact, share)
6. **Word count** - 500 or 1500 (or custom).
7. **References** - Any sources, competitors, or inspiration links.

If any of these are missing, ask the client before writing.

### Step 2: Keyword Research Outline

Before writing, create a structured outline:

```markdown
## Content Outline

**Title:** {SEO-optimized title with primary keyword}
**Primary Keyword:** {keyword} (target density: 1-2%)
**Secondary Keywords:** {kw1}, {kw2}
**Search Intent:** {informational | transactional | navigational}
**Target Word Count:** {count}

### Structure
1. Introduction (hook + problem statement + what they will learn)
2. {H2 Section 1} - {keyword angle}
3. {H2 Section 2} - {keyword angle}
4. {H2 Section 3} - {keyword angle}
5. {H2 Section 4 - optional} - {keyword angle}
6. Conclusion (summary + CTA)
```

Share this outline with the client for approval before writing the full post.

### Step 3: Writing

Follow these rules for every blog post:

**SEO Rules:**
- Primary keyword in: title, H1, first 100 words, one H2, meta description, URL slug.
- Secondary keywords distributed naturally through body text.
- Keyword density: 1-2% for primary, 0.5-1% for secondary.
- Internal links: Suggest 2-3 relevant internal link placements.
- External links: Include 1-2 authoritative external sources.
- Meta description: 150-160 characters, includes primary keyword, compelling CTA.

**Readability Rules:**
- Sentences: Max 20 words average. Mix short and long.
- Paragraphs: Max 3-4 sentences. Use whitespace generously.
- Use bullet points and numbered lists for scanability.
- Include at least one image suggestion per 500 words (describe what to use).
- Use transition words: "However," "Additionally," "For example," "Here is why."
- Target Flesch Reading Ease score: 60+ (8th-grade level).

**Structure Rules:**
- Hook in the first sentence. No throat-clearing introductions.
- Every H2 section should be self-contained and valuable on its own.
- End every section with a bridge to the next.
- Conclusion must restate the key takeaway and include a clear CTA.

### Step 4: SEO Metadata

Provide these with every blog post:

```markdown
---
title: "{SEO title, 50-60 chars}"
description: "{Meta description, 150-160 chars}"
slug: "{url-friendly-slug-with-keyword}"
keywords: ["{primary}", "{secondary1}", "{secondary2}"]
author: "{client name or brand}"
date: "{ISO8601}"
---
```

### Step 5: Quality Checklist

Before delivering, verify:

```
[ ] Word count matches tier (within 10%)
[ ] Primary keyword appears in title, H1, first paragraph
[ ] Keyword density is 1-2% (not stuffed)
[ ] All headings follow H1 > H2 > H3 hierarchy
[ ] No spelling or grammar errors
[ ] No passive voice in more than 10% of sentences
[ ] CTA is clear and specific
[ ] Meta title is 50-60 characters
[ ] Meta description is 150-160 characters
[ ] At least one image suggestion included
[ ] Internal link opportunities noted
[ ] Content is original (no copied phrases)
[ ] Tone matches client brief
[ ] Formatted in clean Markdown
```

## Email Newsletter Workflow

### Format

```markdown
**Subject Line:** {compelling, 40-60 chars, avoid spam triggers}
**Preview Text:** {first 90 chars the recipient sees}

---

Hi {first_name},

{Opening hook - 1-2 sentences referencing something timely or relevant}

{Main content - 2-3 short paragraphs with key value}

{Bullet points if listing features/tips/updates}

{CTA paragraph - single clear action}

[{CTA Button Text}]({link})

{Sign-off}
{name}
{company}

---
*{Unsubscribe text | Company address}*
```

### Newsletter Rules

1. Subject line: No ALL CAPS, no excessive punctuation, no spam words (FREE!!!, Act Now).
2. One primary CTA per email. Secondary CTA allowed in P.S. section.
3. Keep total word count between 300-500 words.
4. Use the reader's name. Personalization increases open rates by 26%.
5. Mobile-first: Short paragraphs, large CTA buttons, single column.
6. A/B test suggestion: Provide 2 subject line options.

## Social Media Content

### Platform Guidelines

**Instagram:**
- Caption: 125-150 words, 3-5 relevant hashtags (not 30).
- First line is the hook (visible before "more").
- End with a question or CTA for engagement.
- Suggest image/carousel format.

**Twitter/X:**
- 240 characters max (leave room for engagement).
- Thread format for longer content: 3-7 tweets.
- First tweet must hook. Last tweet must CTA.
- Use line breaks for readability.

**LinkedIn:**
- 150-300 words, professional tone.
- First line is the hook (visible in feed).
- Use line breaks after every 1-2 sentences.
- End with a question to drive comments.
- 3-5 relevant hashtags at the end.

**Facebook:**
- 40-80 words for maximum engagement.
- Ask questions to drive comments.
- Use emojis sparingly (1-2 per post).

**TikTok (script):**
- Hook in first 3 seconds (script the opening line).
- 30-60 second script format.
- Include visual direction notes.
- CTA: "Follow for more" or specific action.

## Deliverable Format

Every content delivery includes:

```
deliverables/
  content-{type}-{date}.md     - The actual content
  metadata.json                - SEO metadata, keywords, scores
  brief-summary.md             - Quick summary of what was delivered
```

## Quality Standards

- Zero tolerance for AI-detectable patterns ("In today's fast-paced world", "Let's dive in", "In conclusion").
- Every piece must have a unique voice matching the client's brand.
- Facts and statistics must be verifiable (include source links).
- No filler paragraphs. Every sentence must earn its place.
- If you cannot write authoritatively on a topic, say so and recommend a subject matter expert review.

## Example Commands

```bash
# Create a blog post
cashclaw content --type blog --words 1500 --keyword "saas pricing strategy" --tone professional

# Create a newsletter
cashclaw content --type newsletter --topic "monthly product update"

# Create social media pack
cashclaw content --type social --platform instagram --posts 5 --topic "product launch"
```
Cashclaw Content Writer

SKILL.md

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