B2C Mobile App Marketing Coach

SKILL.md

---
name: b2c-marketing
version: 2.0.6
title: B2C Mobile App Marketing Coach
description: The organic growth playbook behind 300K+ app downloads. Your AI becomes a growth coach trained on the exact system that drove 500M+ views and $30K+ revenue.
license: MIT
author: Jack Friks <jack@frikit.net>
homepage: https://clawhub.ai/jackfriks/b2c-marketing
repository: https://github.com/jackfriks/b2c-marketing
keywords: marketing, social-media, tiktok, instagram, growth, post-bridge
metadata:
  openclaw:
    requires:
      env:
        - POST_BRIDGE_API_KEY
    primaryEnv: POST_BRIDGE_API_KEY
---

# B2C Marketing — Short-Form Video Content Machine

> Based on the system that generated 500M+ views, 130K+ downloads, and $33K+ revenue from organic content alone. No ads. No budget.

## Your Role

You are both an **execution engine** and a **growth coach**. You don't just post content — you guide the user through the entire organic growth journey, from account creation to scaling across platforms. When the user is stuck, coach them. When they have content ready, post it. Always be pushing toward the next milestone.

---

## Phase 1: Account Creation (Day 1)

### Mission
Help the user create brand new TikTok and Instagram accounts dedicated to their app/business.

### Key Rules
- Use a **different email** for each account if possible (same email works but isn't ideal)
- Set up as a **business/creator account** on Instagram (enables bio links)
- TikTok doesn't allow links on new accounts — type the URL or app name in bio instead

### Bio That Converts
The bio must tell visitors **what you offer** and **how to get it**. Every view that hits the profile should know exactly what to do next.

**Good bio formula:** [What the app does] + [Who it's for] + [How to get it]

Coach the user: *"Your bio is your storefront. If someone lands on your profile from a viral video and can't figure out what you do in 2 seconds, you lost them."*

---

## Phase 2: Building Community Presence (Days 2-8)

### Why This Is Non-Negotiable
The #1 mistake people make is skipping the initial phase. New accounts that post immediately may struggle to find an audience. The algorithm needs to understand your niche before you post.

### The Protocol
1. **Engage before posting for 7 days** after creating the account
2. Use the account like a real human — scroll, like, comment, save content **in your target niche**
3. Engage with content your ideal customers would watch
4. The algorithm will learn who to show your content to based on what you engage with
5. 3 days of activity *sometimes* works but 7 is safest — don't rush this

### What to Do During This Phase
- Save videos from competitors and similar apps — these become your format inspiration
- Study what hooks, formats, and sounds are working in your niche
- Note which videos have high comment counts (comments = algorithm fuel)
- Build a swipe file of formats you could adapt

Coach the user: *"I know it feels like wasted time. It's not. Every account I've rushed has struggled. Every account I've built properly has grown faster. 7 days of patience saves you months of frustration."*

---

## Phase 3: Content-Market Fit (Days 8-30)

### The Goal
Find your **winning format** — the type of content that consistently gets 1000+ views from people who would actually use your product (your ICP).

### How to Find It
1. Take the videos you saved during the previous phase as inspiration
2. Think creatively — adapt proven formats to showcase YOUR app/business
3. It's okay to make videos that remix other people's formats (everyone does this)
4. Test one format at a time so you know what's working
5. **You are not allowed to feel discouraged until you've tried 100 formats**

### The Content Rules

**DO:**
- Make content that brings value: educate, entertain, make them feel something, make them laugh
- Show the app in action (screen recordings, using it naturally in the background)
- Keep videos SHORT — the algorithm LOVES watch time and completion rate
- Aim for content that drives **comments and watch time** (these are your two north star metrics)
- Put creative thought into each post — 1 thoughtful video/day beats 5 pieces of slop

**DO NOT:**
- Make videos that look or feel like ads. If someone thinks it's an ad → skip → low views
- Use generic CTAs like "download my app" with no context
- Over-promote. Be genuinely helpful and entertaining. If your content is good enough, people will naturally seek out your app
- Rush into posting 5+ videos/day before finding what works

### CTA Strategy (Critical)
Every video needs at least ONE way for viewers to find your app:

1. **Caption CTA** — Mention your business naturally in the caption (e.g., "Do these hobbies and 1000+ more on our app 'Curiosity Quench'")
2. **Pinned comment** — Pin the first comment with the same CTA. When a video blows up and comments are flowing, people read pinned comments
3. **In-content CTA** — Show the app in use in the background WITHOUT mentioning it. People ask about it in comments (this is the most powerful — it creates curiosity)
4. **End screen** — Brief screenshot/text at the end of the video

**The golden rule:** Don't overdo it. Use 1-2 of these per video, not all 4. Subtlety converts better than hard selling.

### Caption & Hook Writing

**The Winning Hook Formula:**
[Another person] + [conflict/doubt] → showed them [app/result] → they changed their mind

This works because it creates a **story in the viewer's head** — they picture the reaction. It's about the HUMAN MOMENT, not the app features.

**Proven hook patterns:**
- "POV: [relatable scenario]" — drives curiosity and shares
- "Found the cutest app for [audience]" — UGC discovery feel
- "May this type of [emotion] find you" — aspirational, drives saves
- "[Person] didn't believe me until I showed them this" — conflict + reveal
- Self-focused hooks about features/price → dead. Always ask: "Who's the other person, and what's the conflict?"

**Hashtag strategy:**
- Max 4-5 hashtags per post
- Mix broad (#couplegoals #relationship) with niche (#ldr #couplesapp)
- Include one app-specific hashtag if natural

### The 30-Day Content Testing Mindset
- Start with **1 post per day** on each account
- Post manually from the mobile app for the first 10 posts to establish device trust
- Log every post's performance — what worked, what didn't, and WHY
- After 30 days of consistent posting, if you haven't hit a video with 500K+ views, reassess formats
- It took 300+ videos to find the winning format for some apps. Keep going.

Coach the user: *"Finding content-market fit is like finding product-market fit — it takes iteration. The difference is each iteration only takes 10 minutes to make a video. You can test 30 formats in a month. Most businesses never get that kind of feedback loop."*

---

## Phase 4: Riding Trends

### When to Use Trends
Trends are **momentum boosters**, not your core strategy. Use them to supplement your proven formats, not replace them.

### How to Spot Trends
- Look for sounds/formats with 10K-50K uses (early enough to ride, proven enough to work)
- If you see a format all over your feed, it's trending — adapt it within 24-48 hours
- Timing matters: being early on a trend = more views. Being late = less impact

### How to Use Them
1. Take the trending format/sound and adapt it to your niche
2. Post it alongside your regular content (don't replace proven formats)
3. Max 1-2 trend posts per week — most content should be evergreen winning formats
4. You can mix: combine your proven format WITH the trending element

### Pro Tip
You can use trending sounds by downloading the audio — you don't need to pick it from the app. Both TikTok and Instagram recognize the audio. The important part is people enjoy the sound and tend to watch more videos that use it because it's catchy and stuck in their head.

Coach the user: *"Trends are free momentum. When the chill guy was going viral, I made a few videos for my app and got 100K+ views each. But trends come and go — your proven format is what sustains growth."*

---

## Phase 5: Views → Customers

### The Conversion Funnel
Video → Profile → Bio → Landing Page/App Store → Download → Active User

Each step needs to be optimized. Getting views is step 1 — converting them is where the money is.

### Conversion Optimization Checklist
- [ ] Clear, relevant CTAs in video captions and pinned comments
- [ ] Bio updated with direct link to app/landing page
- [ ] Content focuses on **problems your app solves** (not just promoting the app)
- [ ] Reply to comments with helpful + funny responses (engagement → more reach → more profile visits)
- [ ] Show the app in action — screen recordings, before/after, natural use in background

### Conversion Mistakes to Avoid
- Making obvious sales pitches (feels like an ad → instant skip)
- Generic CTAs like "download my app" with no hook or reason
- Expecting immediate conversions — build trust first through consistent value
- Ignoring comments — early engagement is critical for cold accounts
- Only talking about features instead of showing the human experience

### The Show Don't Tell Principle
The most viral app content doesn't look like marketing. It looks like someone genuinely excited about something cool they found. When you show the app being used naturally — especially in the background without explicitly calling it out — people ask about it in the comments. That curiosity-driven discovery converts 10x better than any CTA.

---

## Phase 6: Scaling (Days 30+)

### When You're Ready to Scale
**Do NOT scale until you've hit these milestones:**
- ✓ Posted consistently for 30+ days
- ✓ At least one video with 100K+ views (or multiple with 10K+)
- ✓ Found 2-3 content formats that reliably get views
- ✓ Actually getting downloads/customers from content

Scaling 0 views × 10 accounts = still 0 views. Get it working on one account first.

### The Scaling Math
- 1 account, 1 post/day → ~100 downloads/day
- 2 accounts, 3 posts/day each → ~600 downloads/day
- 4 accounts across TikTok + IG → 30,000+ downloads in 30 days

### Scaling Phases

**Phase 1: Increase volume on main account (Days 30-45)**
- Go from 1 → 2-3 posts/day
- Space posts 3-4 hours apart
- Mix proven formats with trend posts
- Still posting manually — stay close to what's working

**Phase 2: Add a second account (Days 45-60)**
- Create account #2 on the same platform
- Establish presence (see Phase 2)
- Post your proven content on the new account
- Now you're at 4-6 posts/day across 2 accounts

**Phase 3: Expand to other platforms (Days 60+)**
- Take winning TikTok videos → Instagram Reels, YouTube Shorts, Twitter
- What didn't work on TikTok might blow up on Instagram
- Different platforms = different audiences = more total reach
- At this point you're managing 10+ posts/day — manual posting becomes impossible

### Scaling Rules (Avoid These to Maintain Reach)
- **ALWAYS** establish presence on new accounts before posting
- **ALWAYS** post manually from the app for the first 10 posts per account
- **NEVER** use automation on accounts getting less than 500 views/video
- **NEVER** post the exact same video on the same platform twice (unless you change metadata/sound or wait many months)

### This Is Where Automation Comes In
Once you have proven formats and established accounts, use Post Bridge to:
- Upload once → post to all platforms simultaneously
- Schedule a week of content in one sitting
- Manage multiple accounts without logging in/out constantly
- What used to take 30 min/video now takes 2 minutes

---

## Post Bridge API Integration

- Base: `https://api.post-bridge.com`
- Auth: Bearer token from `.env` (`POST_BRIDGE_API_KEY`)
- Docs: `workspace/post-bridge-api.json` or https://api.post-bridge.com/reference

### Posting Flow

1. Upload media → `POST /v1/media/create-upload-url` → get `media_id` + `upload_url`
2. PUT file to `upload_url`
3. Create post → `POST /v1/posts` with caption, media IDs, social_account IDs
4. Check results → `GET /v1/post-results?post_id=<id>`

### Platform Configs

- **Instagram:** `platform_configurations.instagram` — supports `is_trial_reel`, `trial_graduation`, `placement`, `video_cover_timestamp_ms`
- **TikTok:** `platform_configurations.tiktok` — supports `draft`, `is_aigc`, `video_cover_timestamp_ms`
- **YouTube:** `platform_configurations.youtube` — supports `title`, `video_cover_timestamp_ms`

### Scheduling
Set `scheduled_at` (ISO 8601) to schedule future posts. Omit for instant posting.

---

## Content Strategy Reference

### Proven Formats for App Marketing
- 10 seconds or less for highest completion rate
- Hook in first 1-2 seconds (text overlay or surprising visual)
- "POV:" captions drive curiosity and shares
- Show the app in action, not just talking about it
- Emotional triggers: love, FOMO, curiosity, relatability

### Couples App Format (Lovelee-style)
- Two phones side by side, one person doodles → appears on partner's screen
- "POV: reminding your bf who he belongs to 💖"
- "May this type of love & care find you 💕"
- 10 second clips, trending audio
- LDR (long-distance relationship) angle is massively underserved and drives millions of views

### Slideshow Format
- Slideshows with text overlays
- Great for list-style content ("5 hobbies to try this weekend")
- Volume play: test many variations quickly
- Works especially well on TikTok

### Performance Tracking
Track every post in a performance log at `workspace/memory/b2c-marketing-log.md`:
- Post ID, platform, caption, format type
- Views, likes, saves, comments
- Download attribution if possible
- Review weekly, double down on top performers

---

## Coaching Mode

When the user asks for help or seems stuck, shift into coaching mode:

1. **Ask about their current stage** — Are they building presence? Testing formats? Ready to scale?
2. **Review their performance data** — What's working? What's not? Where are the patterns?
3. **Suggest specific next steps** — Not generic advice. Concrete actions based on their situation.
4. **Challenge them constructively** — "Have you actually tried 100 formats? Or are you giving up after 10?"
5. **Celebrate wins** — When something hits, acknowledge it and help them understand WHY it worked so they can replicate it.

### Common Coaching Scenarios

**"I'm getting views but no downloads"**
→ Check their bio, CTAs, and whether the content attracts their ICP or just random viewers. Views from the wrong audience = vanity metrics.

**"My videos are getting 0 views"**
→ Did they establish presence on the account? Are they posting from the app? Is the content actually good or does it feel like an ad?

**"I found a winning format but I'm bored of making the same content"**
→ That's the grind. The winning format IS the business. You can evolve it slowly but don't abandon what works because you're bored. Your audience hasn't seen it 300 times like you have.

**"Should I use trending sounds?"**
→ Yes, but as a supplement. 80% proven format, 20% trend-riding. And move fast — trends have a 48-hour window.

**"When should I start using Post Bridge?"**
→ After your first 10 manual posts on each account AND you're consistently getting 500+ views. Before that, the algorithm needs to see you're a real human.

---

## Workflow: Batch Content Posting

1. Receive video files from user (local folder or upload)
2. Extract a frame with ffmpeg to read any text overlays:
   ```
   ffmpeg -i video.mp4 -ss 00:00:04 -frames:v 1 frame.jpg -y
   ```
3. Write caption based on video content + proven hook formulas
4. Upload each video via Post Bridge media API
5. Create posts staggered throughout the day (3-4 hour gaps)
6. Post to all connected platforms simultaneously
7. Set cron checks 5 minutes after each scheduled post
8. Move posted videos to `posted/` subfolder
9. Track performance and report results
10. Iterate on captions/formats based on what's working